How great leaders inspire action: Simon Sinek on TED.com

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. (Recorded at TEDxPuget Sound, September 2009 in Puget Sound, WA. Duration: 16:47)

Watch Simon Sinek’s talk on TED.com, where you can download this TEDTalk, rate it, comment on it and find other talks and performances from our archive of 600+ TEDTalks.