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Stories for "AdsWorthSpreading"

Ads Worth Spreading: Oh, it’s on!


For the fourth year, TED is searching for the 10 most innovative, idea-driven ads of the year, with the help of TED speakers like Sarah Kay and Charlie Todd, as well as some of the advertising world’s biggest stars. Today, TED AdsWorth Spreading reveals the 20 Advocates and 5 Nomination Teams who will help find and nominate []

What can you learn from 10 Ads Worth Spreading? Read our whitepaper


Each year, TED chooses 10 great ads to feature as part of our Ads Worth Spreading challenge. And this week, we’re featuring a whitepaper (PDF) that analyzes what makes some of those great ads great. The Ads Worth Spreading whitepaper chronicles the story behind this year’s 10 winning ads from their creative directors, and offers []

Ronda Carnegie talks Ads Worth Spreading, and why advertising is far from dead


Advertising doesn’t have to be about convincing you to buy things. Great ads, just like great movies, can inspire thought. That’s why TED created Ads Worth Spreading, an initiative dedicated to advertisements that push the boundaries, from Chipotle’s stunning “Back to the Start” commercial to L’Oreal Paris’ spot starring model and athlete Aimee Mullins. As []