Tomorrow is a holiday, and one you can celebrate simply by eating.

Jamie Oliver, who won the TED Prize in 2010, has declared May 17 as Food Revolution Day. Jamie Oliver: Teach every child about food His vision: that people gather in homes, schools, workplaces and social spaces to share their culinary knowledge, cook together and simply enjoy each other’s company as they chow down and discuss the centrality of food in life. Anyone is invited to host a Food Revolution Day activity — Oliver recommends organizing a potluck dinner, leading a farmers market tour, planting a community garden or throwing a street party. There’s a downloadable activity guide for those interested in hosting an event, and a search engine for those interested in joining one in their area. Anyone is also welcome to get involved by sharing a treasured recipe.

Why Food Revolution Day? Because Oliver has been on a many-year mission to change the way people relate to food. As he explains on the holiday’s website, “Cooking skills used to be passed down from generation to generation, but now millions of people lack even the most basic cooking skills. We need to get back to basics: to cook and eat fresh local produce; to share cooking skills and food knowledge; to join forces within communities and get as many people involved as possible. Food Revolution Day is our opportunity to get the world to focus on the importance of good food and essential cooking skills.”

In an unexpected TED Prize synergy, Oliver has teamed up with fellow prize-winner JR, who launched the global art initiative Inside Out, to get the word out about Food Revolution Day. Oliver visited JR’s studio and shared a snapshot of himself holding his portrait on Instagram. He also posted an image of JR pasting the poster in Times Square, along with thousands of other portraits.

“Me laid out!! My TED brother @jr pasting the paper & glue in Time Square NYC for his incredible ‘Inside Out project,’” Oliver wrote. “FOOD REVOLUTION DAY is coming this Friday thank you. @jr Can’t wait to do a massive wall for the #insideoutproject.”

Oliver is planning on doing an Inside Out group action, around his message of getting people to eat healthier. Stay tuned for more information.

Are you or someone you know interested in launching a worldwide project on the scale of Jamie Oliver’s Food Revolution? Nominations for the 2014 TED Prize are open, from now until June 16 »

Oliver with his Inside Out poster.

JR pastes Oliver’s image in Times Square.