Business

MemeWatch: Evil Search Engines

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Everyone loves to love Google. With its uncluttered interface, useful services and utterly likeable founders (TEDsters both), what’s not to like? But what if the friendly search engine revealed a sinister under-belly? What if it reneged on its corporate mantra, “Don’t Be Evil.” Such ponderings are fueling one of the most entertaining memes in the blogosphere: The Evil Search Engine Scenario. TEDGlobal producer Bruno Giussani and The Search author John Battelle have been swapping Hollywood-worthy stories of a world in which Google switches sides ….