Brief: An idea multiplies and becomes open when you play with it.

Director’s statement: “I like to bring out the growth of inspiration. How a new idea inspires others to think differently and let their mind generate ideas.” — Kim Demane

CREDITS:
Direction, Illustration and Animation: Kim Demane www.kimdemane.se/
Music: Lili Labass

Agency: WE ARE Pi www.wearepi.com
Planner: Alex Bennett-Grant
Producer: Jamie Nami Kim
Creative Directors: Hobson-Chant