Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn’t have to be about grand gestures, but can solve small, universal and overlooked problems.
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Brief: An idea multiplies and becomes open when you play with it. Director’s statement: “I like to bring out the growth of inspiration. How a new idea inspires others to think differently and let their mind generate ideas.” — Kim Demane CREDITS: Direction, Illustration and Animation: Kim Demane http://www.kimdemane.se/ Music: Lili Labass Agency: WE ARE […]
Brief: Extreme sharing by being visually extremely explosive. Director’s statement: “I set out to illustrate the growing ideas by literally showing some images growing in abstract yet organic ways. It’s a give-away materialized in a pictoral explosion.” — Sophie Gateau CREDITS: Direction, Design, Animation: Sophie Gateau http://www.sophiegateau.com/ Sound Design: Michael Kneebone / Toolbox Audio toolboxaudio.com […]