Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn’t have to be about grand gestures, but can solve small, universal and overlooked problems.
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Brief: An idea multiplies and becomes open when you play with it. Director’s statement: “I like to bring out the growth of inspiration. How a new idea inspires others to think differently and let their mind generate ideas.” — Kim Demane CREDITS: Direction, Illustration and Animation: Kim Demane http://www.kimdemane.se/ Music: Lili Labass Agency: WE ARE […]
Mission: Radical spreading from a uniform block to a more freeform organic experimental shape. Director’s statement: “I wanted to create an explosion of vector abstract pop and colored animation. Organic and geometric shapes, characters growing around the central information.” — Superdeux Direction and design: Superdeux http://www.superdeux.com Animation and sound design: Friends Of Mine http://www.friendsofmine.tv Agency: […]