Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn’t have to be about grand gestures, but can solve small, universal and overlooked problems.
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Brief: Extreme sharing by being visually extremely explosive. Director’s statement: “I set out to illustrate the growing ideas by literally showing some images growing in abstract yet organic ways. It’s a give-away materialized in a pictoral explosion.” — Sophie Gateau CREDITS: Direction, Design, Animation: Sophie Gateau http://www.sophiegateau.com/ Sound Design: Michael Kneebone / Toolbox Audio toolboxaudio.com […]
Mission: Radical spreading from a uniform block to a more freeform organic experimental shape. Director’s statement: “I wanted to create an explosion of vector abstract pop and colored animation. Organic and geometric shapes, characters growing around the central information.” — Superdeux Direction and design: Superdeux http://www.superdeux.com Animation and sound design: Friends Of Mine http://www.friendsofmine.tv Agency: […]