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Stories for "advertising"

Ronda Carnegie talks Ads Worth Spreading, and why advertising is far from dead

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Advertising doesn’t have to be about convincing you to buy things. Great ads, just like great movies, can inspire thought. That’s why TED created Ads Worth Spreading, an initiative dedicated to advertisements that push the boundaries, from Chipotle’s stunning “Back to the Start” commercial to L’Oreal Paris’ spot starring model and athlete Aimee Mullins. As []

The creatives behind TED Ads Worth Spreading on YouTube

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Today, YouTube’s homepage spotlight features interviews with the creatives behind the campaigns that won TED’s Ads Worth Spreading —  an initiative to recognize and reward innovation, ingenuity and intelligence in advertising. The 10 winning ads were unveiled at TED2012 and representatives of each campaign attended the conference from Tunisia, Germany, Japan, Canada and the US. The []

Ads Worth Spreading: The results are in!

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The 10 winners of TED’s inaugural Ads Worth Spreading initiative have been announced from the stage. Selected from more than 1,000 submissions from around the world, they are some of the most creative, compelling and out-of-the-box communications of the past year. The winners are a truly diverse group — from major agencies to tiny boutiques []

Q&A with Cindy Gallop: Tackling porn, feminism and big dreams

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Advertising whiz Cindy Gallop delivered one of the most talked-about talks at TED2009, so before it was posted the TED Blog had to snag her for an interview. Spirited as usual, she did not disappoint. Keep reading for answers on what people thought of MakeLoveNotPorn.com, Gallop’s bold position on feminism, her new project IfWeRanTheWorld and []

The post-crisis consumer: John Gerzema on TED.com

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John Gerzema says there’s an upside to the recent financial crisis — the opportunity for positive change. He identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.(Recorded at TEDxKC, August 2009, Kansas City, Missouri. Duration: 16:34) Twitter URL: http://on.ted.com/4A Watch John Gerzema’s talk on []

Q&A with Rory Sutherland: An advertarian’s take on the world

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The TED Blog caught up with ad man Rory Sutherland the evening before we posted his TEDTalk. Drawing on the work of behavioral economists, Nobel Prize winners and others, he talked at length about his personal philosophy of Advertarianism, about President Obama and the healthcare debate, and even threw in some analysis on the future []

Life lessons from an ad man: Rory Sutherland on TED.com

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Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life. (Recorded at TEDGlobal, July []

Watch Rives' ad for European TV

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Rives writes in to tells us: “A few months ago a researcher at a French ad company was scouring the web, looking for ‘real people’ who could be featured in a European ad campaign … He comes across my ‘If I Controlled the Internet‘ poem on TEDTalks and figures: This is the guy.” See the []