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The psychology of energy savings: Talking behavioral economics with Alex Laskey and Sendhil Mullainathan

The psychology of energy savings: Talking behavioral economics with Alex Laskey and Sendhil Mullainathan

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“For the past five years we’ve been running the largest behavioral science experiment in the world,” says Alex Laskey in today’s TED Talk, given at this year’s 2013 conference in Long Beach. “And, it’s working.” Laskey’s company Opower partners with utility companies to deliver personalized home energy reports, all based off the insight that people are []

The psychology of saving energy: Alex Laskey at TED2013

The psychology of saving energy: Alex Laskey at TED2013

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Have you checked your email today? Your finances? What about your energy use? Alex Laskey thinks that with just a shift in attitude toward our energy use, we can all save a lot. Laskey introduces an experiment he ran with his team at Opower. People received one of three different messages on their doors about []

Sustain!: The speakers in Session 7 at TED2013

Sustain!: The speakers in Session 7 at TED2013

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It’s no longer possible to ignore the effect humans have — on the environment, on each other and on the Internet. In that spirit, this session brings together people with big ideas on responsible design, creation, consumption and eating. From a renegade gardener to energy software maker, this session takes into mind that it’s not []