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	<title>TED Blog &#187; Apple iPad ad</title>
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		<title>TED Blog &#187; Apple iPad ad</title>
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		<title>Who&#8217;s the guy in the new Apple ad? Meet Mathieu Lehanneur</title>
		<link>http://blog.ted.com/2013/02/18/whos-the-guy-in-the-new-apple-ad-meet-mathieu-lehanneur/</link>
		<comments>http://blog.ted.com/2013/02/18/whos-the-guy-in-the-new-apple-ad-meet-mathieu-lehanneur/#comments</comments>
		<pubDate>Mon, 18 Feb 2013 15:18:57 +0000</pubDate>
		<dc:creator>Kate Torgovnick</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apple iPad ad]]></category>
		<category><![CDATA[Mathieu Lehanneur]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[TED]]></category>
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		<description><![CDATA[It’s alive. The new Apple iPad ad, titled “Alive,” debuted last night and features a gorgeous glimpse of the recently updated TED mobile app. The spot also highlights TED speaker Mathieu Lehanneur, a designer who looks to science and nature for inspiration for problem-solving objects. Lehanneur is the man behind the living air purifier Andrea&#8211; [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ted.com&#038;blog=14795620&#038;post=69616&#038;subd=tedconfblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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<p>It’s alive.</p>
<p>The new Apple iPad ad, titled “Alive,” debuted last night and features a gorgeous glimpse of the <a href="http://blog.ted.com/2013/02/08/teds-updated-ios-app-offers-faster-speed-and-streaming-subtitles/">recently updated TED mobile app</a>. The spot also highlights TED speaker Mathieu Lehanneur, a designer who looks to science and nature for inspiration for problem-solving objects. Lehanneur is the man behind the living air purifier <a href="http://www.mathieulehanneur.fr/projet_gb.php?projet=90">Andrea</a>&#8211; a space age terrarium that uses plants to metabolize toxins in the air &#8212; and <a href="http://www.mathieulehanneur.fr/projet_gb.php?projet=127">Local River</a>, a mash-up of an aquarium and herb garden for locavores. His designs marry the living and the synthetic in order to tackle environmental problems.</p>
<a href="http://www.ted.com/talks/mathieu_lehanneur_demos_science_inspired_design.html" class="video_teaser" target="_blank"><img src="http://images.ted.com/images/ted/126515_240x180.jpg" alt="Mathieu Lehanneur demos science-inspired design" width="132" height="99" />Mathieu Lehanneur demos science-inspired design<span class="play"></span></a>
<p>In his talk from TEDGlobal 2009, Lehanneur demoed a handful of his most fascinating creations &#8212; like a rolling ball that neutralizes noise pollution and a week-long antibiotic course all in one layered pill. But what has Lehanneur been working on since? According to <a href="http://www.mathieulehanneur.fr/index.php">his website</a>, his latest invention is <a href="http://www.mathieulehanneur.fr/projet_gb.php?projet=177">Isaac &amp; Graham</a> (named to honor Sir Isaac Newton and Alexander Graham Bell), an emergency phone for hikers that generates power by the dropping of a weight. In addition to a solo show at the <a href="http://www.grand-hornu.eu/">Grand Hornu Museum</a> in Belgium, Lehanneur has also designed a <a href="http://www.mathieulehanneur.fr/projet_gb.php?projet=179">WikiBar</a> for The Lab Store in Paris and <a href="http://www.mathieulehanneur.fr/projet_gb.php?projet=173">Take Time!</a>, a creation that is halfway between a pocket watch and a pendulum.</p>
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