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The evolution of a TED Book cover

The evolution of a TED Book cover

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In his talk, “Designing books is no laughing matter. OK, it is,” Chip Kidd (a TED Books designer in his own right) gives a wonderfully concise description of what book cover designers do. He says, “My job is to ask this question: ‘What do stories look like?’”   For David Shoemaker, the designer who made the []