TED Blog » books

A reading list in behavioral science, from speaker Alex Laskey

Helen Walters — Thu, 06 Jun 2013 21:30:21 +0000

Alex Laskey shares the surprising thing that motivates people to save energy at TED2013. Photo: James Duncan Davidson

At Opower, Alex Laskey and colleagues are running what they describe as “the largest behavioral science experiment in the world.” Alex Laskey: How behavioral science can lower your energy billLaskey explains some of the thinking behind it in his TED Talk, “How behavioral science can lower your energy bill,” and he shared further insights into the importance of the field in this discussion with Harvard economist, Sendhil Mullainathan. But what if you’re interested in digging into behavioral economics and science more deeply?

We asked Alex to list his favorite books and resources on the topic. Here, in no particular order:

Books

Influence: The Psychology of Persuasion by Robert Cialdini. Leading behavioral scientist Robert Cialdini gives an eye-opening tour of the psychological mechanisms at the heart of persuasion, including the powerful notion of social pressure I describe in the talk.
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Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely. Behavioral economist, best-selling author and popular TED speaker Dan Ariely examines the hidden forces that shape people’s decisions and actions, such as how social norms can often be more powerful than market incentives.
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Nudge by Richard Thaler and Cass Sunstein. Richard Thaler and Cass Sunstein draw upon decades of behavioral research to reveal how better information can nudge people toward better choices, ranging from energy usage to health to finances.
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Thinking Fast and Slow by Daniel Kahneman. Nobel laureate Daniel Kahneman, who gave the TED Talk “The riddle of experience vs. memory,” explores how behavioral economics and cognitive biases influence our everyday decision making.

Articles

“Social Norms & Energy Conservation“ by Hunt Alcott. Renowned economist Hunt Alcott’s evaluation of Opower’s behavioral energy efficiency programs at 17 different utilities across the United States.
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“Understanding and Motivating Energy Conservation via Social Norms“ by Robert Cialdini and Wesley Shultz. The original “doorhanger” experiment I describe in the talk, explaining how households in San Marcos California responded to a range of behavioral messaging about energy conservation.
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“Behavioral Design“ by Saugato Datta and Sendhil Mullainathan. This is an accessible explanation of how to apply behavioral science concepts in designing programs and policies.

Your mega summer reading list: 200 books recommended by TEDsters

Kate Torgovnick — Fri, 31 May 2013 18:00:39 +0000

A look at the famous TED Bookstore at TED2013. Photo: Michael Brands

Books can entertain, sucking you like a tornado into incredible new worlds. Books can teach, giving you a richer understanding of time periods, people and ideas you’ve never been exposed to. But books can do so much more.

Lisa Bu: How books can open your mindIn today’s talk, TED’s own Lisa Bu introduces us to the concept of “comparative reading,” the practice of reading books in pairs, to give deeper context and reveal new insights. Comparative reading not only helped Bu adjust to American culture after moving here from China for graduate school — it also helped her re-imagine her life and find new directions after her dream failed to come true. This personal, moving talk about the magic of books and resilience of the human spirit is a must-watch »

Every year at TED, we set up a bookstore filled with books recommended by TEDsters of note. Today, as you prepare for a summer filled with reading, we are releasing this incredible library of recommendations from this spring’s TED2013 bookstore. We’ll begin, of course, with Lisa Bu’s must-reads, followed by book recommendations from Rainn Wilson, Sarah Kay, Baratunde Thurston, Maria Popova, Guy Raz, Chip Kidd, Cindy Gallop, Keith Yamashita, Bill T. Jones, Safwat Saleem, Raney Aronson, Raghava KK, Tiffany Dufu, Chris Kluwe, Karen Wickre and Colleen Keegan. Click the name to hop straight to their list. Let’s get started…

Lisa Bu’s book picks

Jane Eyre by Charlotte Bronte. “My role model of an independent woman when I was growing up. ‘Do you think, because I am poor, obscure, plain, and little, I am soulless and heartless? You think wrong!’”

Cheaper by the Dozen by Frank B. Gilbreth. “Since reading this book as a kid, I have been obsessed with efficiency. Read it at your own risk.”

The Good Earth=by Pearl S. Buck.“Pearl S. Buck’s house in Nanjing was the office of my department at Nanjing University, but we students couldn’t read this book because it was banned in China. I finally read it in the U.S.”

Benjamin Franklin: An American Life by Walter Isaacson. “Torn between staying in the IT industry and becoming a (poor) PhD student in journalism, I used Benjamin Franklin’s method to decide. It worked well. Read it with John Adams.”

John Adams by David McCullough. “Both Franklin and Adams were great men, in such different ways. They had many disagreements, but the American Revolution needed them both.”

Personal History by Katharine Graham. “An inspiration for me when I am struggling with insecurities. Read it with The Snowball. The two are great friends and business partners.”

The Snowball: Warren Buffett and the Business of Life by Alice Schroeder. “I like his approach to wealth, management and hiring. ‘Life is like a snowball, all you need is wet snow and a really long hill.’”

Lamb: The Gospel According to Biff, Christ’s Childhood Pal by Christopher Moore. “This book is both funny and profound. The teenage Jesus takes a road trip to look for the three wise men, and encounters Buddhism and Hinduism along the way. I’m amazed by the author’s understanding of all three religions.”

The Power of Myth by Joseph Campbell. “My all-time favorite. I still read it a few times a year.”

The Way of Chuang Tzu by Thomas Merton. “Instead of ‘lost in translation,’ I find there’s much to gain. Maybe because without cultural preconceptions, a Westerner can read this ancient text with fresh eyes and see its original meaning more readily. Read it together with Tao: The Watercourse Way.”

Tao: The Watercourse Way by Alan Watts. “I’m amazed by Watts’ understanding of Eastern philosophies. He has the ability to express complicated ideas in an easy to understand manner.”

Rainn Wilson’s book picks

Actor Rainn Wilson is best known as Dwight Schrute on The Office – but he is also the co-founder of SoulPancake (with whom TED is proud to share a 2013 Webby Award). His curation philosophy: “I wanted to choose books in line with SoulPancake’s ongoing exploration of ‘life’s big questions.’ This is a diverse collection of words that has enriched my human experience in a profound way.”

The Seven Mysteries of Life by Guy Murchie. “An enormous tome of knowledge, wisdom, science, philosophy and transcendental mysticism that was said to have inspired Carl Sagan’s Cosmos. Like Walt Whitman as a science geek.”

A Giacometti Portrait by James Lord. “Writer James Lord sat for a portrait by the brilliant, haunted and exacting artist Alberto Giacometti. It was supposed to last one day and ended up lasting eighteen. A fascinating study of the obsessive artist in the throes of his creation.”

The Family Virtues Guide: Simple Ways to Bring Out the Best in Our Children and Ourselves by Linda Kavelin Popov. “I know the words ‘family’ and ‘virtues’ together in a sentence can be a colossal turn-off, but this book is different. It explores the concept of educating children on universal virtues that make the world a better place.”

This Is a Book by Demetri Martin. “The sharpest, oddest wit in an evolutionary line that includes James Thurber, Steve Martin and Steven Wright. Demetri’s brain astounds me.”

Narrow Road to the Interior by Matsuo Bashō. “The master of the haiku wrote this travelogue of his journey through northern Japan in the 17th century. Everywhere he went he composed a poem and connected his work to his cultural heritage, his spiritual life and, most of all, nature. A riveting meditation.”

Mountains Beyond Mountains: The Quest of Dr. Paul Farmer, a Man Who Would Cure the World by Tracy Kidder. “A biography of the great doctor, teacher and humanitarian, Paul Farmer. In the Artibonite plain in rural Haiti, he walks hundreds of miles, healing the sick and delivering AIDS medication with a selfless determination that is awe-inspiring.”

Big Cats by Holiday Reinhorn. “This magnificently strange, moving and hysterical debut collection of short stories was, full disclosure, written by my WIFE! But I wouldn’t recommend so highly if I didn’t think it one of the very best short story collections.”

Rome and Jerusalem: The Clash of Ancient Civilizations by Martin Goodman. “My two favorite cities have a storied and contentious history, richly documented in this terrific study. Sparks fly and, meanwhile, Christianity sweeps in and transforms the world in a few short hundred years. Fascinating.”

Sarah Kay’s book picks

Spoken word poet Sarah Kay inspires students by showing them that, yes, they have a story to tell. Her TED Talks “If I Should Have a Daughter” and “How Many Lives Can You Live?” morph poetry and memoir. Her curation philosophy: “I picked books that have made me cry, laugh and marvel. Each one of these books has been instrumental in making me want to write — some dating back to childhood, others from more recent explorations.”

Everything Is Everything and Working Class Represent by Cristin O’Keefe Aptowicz. “Cristin was the first person to ever teach me that women poets could be funny and silly while still being smart and moving. I love the matter-of-fact style she uses, and the way she examines everyday life with humor and care.”

A Barrel of Laughs, A Vale of Tears by Jules Feiffer. “I love self-aware books. This one pokes fun at traditional fairytales and also at the way books work. When I read it for the first time as a kid, it utterly wowed me.”

Fun Home: A Family Tragicomic by Alison Bechdel. “An amazing graphic novel, it is also a stunning work of creative nonfiction and a beautifully written memoir that’s heartbreakingly honest.”

The Essential Rumi, New Expanded Edition by Jalal al-Din Muhammad Rumi. “I used to read one Rumi poem every night before I went to bed. It still amazes me that words Rumi wrote so long ago can be so relevant to my life today.”

Racing Hummingbirds by Jeanann Verlee. “Jeanann Verlee was one of the first women I ever saw perform spoken-word poetry, and she not only ripped the rug out from under my feet, she lit it on fire. Her poetry is like a speeding train of chaos headed straight for your heart. (Confession: I also helped edit this one!)”

Pink Elephant by Rachel McKibbens. “Rachel McKibbens’ poetry comes in swinging and leaves me breathless. Her control over language is like none I’ve ever read.”

The Griffin & Sabine Trilogy by Nick Bantock. “My favorite books growing up. I loved the romance of secret letters and hidden worlds, and adored being able to physically open envelopes and feel like I was peering into something magic. Bantock’s work is so imaginative and stunning.”

1Q84 by Haruki Murakami. “I tell people that this book ruined my life in the best possible way. Meaning: I couldn’t stop reading it, and when it was done, I couldn’t stop thinking about it. It invaded my dreams and affected the way I thought about the world.” (Note: This book also comes recommended by Chip Kidd.)

The Principles of Uncertainty by Maira Kalman. “I adore the whimsical nature of this book, and I appreciate how she creates art to help her figure things out— the same reason I write poetry.” (Also recommended by Keith Yamashita.)

Shadow of the Wind by Carlos Ruiz Zafon. “I have a big soft spot for magical realism, and this book is one of the best examples I’ve found. Zafon’s story is a perfect read for book-lovers, especially ones who find old musty libraries romantic.”

Middlesex by Jeffrey Eugenides. “I read this when I was in high school, and it turned everything I knew about gender upside down. I love the way Eugenides constructs this story, with history and fiction.”

Baratunde Thurston’s book picks

A brilliant author and clever comedian, Baratunde Thurston uses humor, truth and technology to tackle race, class and culture. He recently gave a talk at TEDxMidwest. His curation philosophy: “All of the books on this list have affected the way I see the world in at least a semi-permanent fashion. They’ve turned me into that guy that won’t shut up to his friends about the idea he just read. And they were all written using word-processing software.”

The Power Broker by Robert A. Caro. “This is the story of an activist empowered and then corrupted by his pursuit of power. It should be mandatory reading for anyone who claims to be a New Yorker.”

The New Jim Crow by Michelle Alexander. “This is one of those books you read knowing it will upset you, and yet you read it anyway. Simply put: the drug war is the U.S.’s latest version of a racial caste system that uses the label ‘felon’ to enable discrimination we would otherwise find deplorable.”

Some of My Best Friends Are Black by Tanner Colby. “A white man named ‘Tanner’ wrote this book about the failure of integration in the United States. Looking at education, housing, church and advertising, the author finds that we are as effectively segregated as ever, not by happenstance but by engineering.”

Perdido Street Station by China Miéville. “One of the most imaginative works of fiction I’ve ever read. This book changed the way I see the world of my dreams and my waking hours.”

Malcolm X: A Life of Reinvention by Manning Marable. “An amazing portrait of a force of a man. It made Malcolm X feel like a human being with whom I could identify.”

Daemon by Daniel Suarez. “One of the most terrifying techno-thrillers due to the fact that it was written by a computer security expert, it shows how our future could play out in a most dramatic fashion. This book could also be called This Is Why We’re F***ed.” (Watch Daniel Suarez’ TEDGlobal Talk here »)

The Company: A Novel of the CIA by Robert Littell. “It’s a ‘fictionalized’ account of the formation of the Central Intelligence Agency. Yeah, right. Everything in this book is true!”

Dune by Frank Herbert. “Must. Have. Spice.”

Gang Leader for a Day: A Rogue Sociologist Takes to the Streets by Sudhir Venkatesh. “A sociologist all but moves into a Chicago housing project to live among, study and briefly manage a gang. Call it ‘the immersion method’ of graduate study.” (Note: Stephen Levitt’s TED Talk is based on the sociological data that Venkatesh gathered.)

Illusions: The Adventures of a Reluctant Messiah by Richard Bach. “This book comes closest to a favorite song, in that I’m always excited to read it again and again.”

The Intuitionist: A Novel by Colson Whitehead. “There are two schools of elevator inspection in early-20th-century New York City: the empiricists, who use advanced instrumentation, and the intuitionists, who rely on gut feeling. The best intuitionist in the game is a black woman.”

Behind the Kitchen Door by Saru Jayaraman. “What good is your locally grown, grass-fed and serenaded beef if the people who prepare it are abused? This book makes the compelling case that our definition of sustainable food must also include restaurant workers. More than merely upsetting you with facts, this book lays out a path toward solutions.”

Horns: A Novel by Joe Hill. “I might categorize this as ‘playful horror.’ A man starts to grow devil-like horns, and people confess their worst sins to him. Hilarity ensues.”

Go the F**k to Sleep by Adam Mansbach and Ricardo Cortes. “Read this f***ing book.”

Maria Popova’s book picks

Maria Popova is the editor of BrainPickings.org. Her curation philosophy: “Virginia Woolf wrote on the mesmerism of books. ‘I feel…as though the physical stuff of my brain were expanding, larger and larger, throbbing quicker and quicker with new blood — and there is no more delicious sensation than this.’ Gathered here are books to make both hemispheres throb.”

I Saw a Peacock with a Fiery Tail by Ramsingh Urveti. “This die-cut masterpiece is based on a 17th-century British ‘trick’ poem and illustrated in the signature Indian folk art style of the Gond tribe by Ramsingh Urveti. It comes from the independent publisher Tara Books, who give voice to marginalized art and literature through remarkable handmade books.”

As Consciousness Is Harnessed to Flesh: Journals and Notebooks, 1964-1980 by Susan Sontag. “An intimate glimpse of the inner life of a woman celebrated as one of the twentieth century’s most remarkable intellectuals. Oscillating between conviction and insecurity in the most beautifully imperfect and human way possible, Sontag details everything.”

Big Questions from Little People by Gemma Elwin Harris. “The questions children ask are often so simple that they turn unwittingly philosophical. Harris asked thousands of primary school children to send in their most restless questions, then invited some of today’s most prominent thinkers – including TEDsters Alain de Botton, Mary Roach, and Richard Dawkins – to answer.”

Where the Heart Beats: John Cage, Zen Buddhism, and the Inner Life of Artists by Kay Larson. “An exceptional intellectual, creative and spiritual biography of Cage — one of the most influential composers in modern history, whose impact reaches beyond the realm of music and into art, literature, cinema, and just about every other aesthetic and conceptual expression of curiosity about the world.”

Tiny Beautiful Things: Advice on Love and Life from Dear Sugar by Cheryl Strayed. “A collection of no-bulls**t, wholehearted wisdom on life’s trickiest contexts published under The Rumpus columnist Dear Sugar’s long-awaited real name. Turn to page 352 for a sublime taste.”

A Technique for Producing Ideas: The Simple Five-step Formula Anyone Can Use to be More Creative in Business and in Life! by James Webb Young. “Originally published by an ad man in 1939, this forgotten gem lays out with striking lucidity and clarity the five essential steps for a productive creative process.”

The Where, the Why, and the How: 75 Artists Illustrate Wondrous Mysteries of Science by Matt Lamothe, Julia Rothman, Jenny Volvovski. “Some of today’s most celebrated artists create scientific illustrations and charts to accompany short essays about the most fascinating unanswered questions on the minds of contemporary scientists. A testament to the idea that ignorance drives discovery.”

Henri’s Walk to Paris by Leonore Klein and Saul Bass. “A children’s book from the graphic designer responsible for some of the most timeless logos and film title sequences of the twentieth century.”

The Big New Yorker Book of Dogs by The New Yorker Magazine. “A remarkable collection of canine-themed gems — fiction, poetry, articles, humor, cartoons, cover art, manuscript drafts and more.”

Internal Time: Chronotypes, Social Jet Lag, and Why You’re So Tired by Till Roenneberg. “The German chronobiologist demonstrates through a wealth of research that our sleep patterns have little to do with laziness and other such scorned character flaws, and everything to do with biology.”

Guy Raz’s book picks

Radio veteran Guy Raz has covered war, peace and everything in-between. Last year, he left Weekend All Things Considered to host TED Radio Hour. His curation philosophy: “I’m a generalist. I serve a vast, diverse audience of listeners with very different tastes — so when I feature a book, I look for a strong, compelling voice or narrative, no matter the topic.”

Homage to Catalonia by George Orwell. “This book has influenced my perspective as a reporter more than any other. Orwell went to Spain to write a triumphant narrative of the cause he supported, but what he saw fundamentally changed him.”

Letters to a Young Contrarian by Christopher Hitchens. “The power of Hitchens’ arguments strangles you because they are so tightly written and so convincing. His message is simple: don’t trust yourself and, once you’ve come to a conclusion, second-guess it.”

At the Jazz Band Ball: Sixty Years on the Jazz Scene by Nat Hentoff. “Reading this book is like getting a front-row seat to some of the greatest moments in jazz history.”

Guns, Germs, and Steel: The Fates of Human Societies by Jared Diamond. “A book that needs to be read because Diamond raises important questions about why some societies came to dominate others. I came away convinced that ingenuity had almost nothing to do with it.”

Postcards from Tomorrow Square: Reports from China by James Fallows. “Fallows has become one of the most prescient journalists in the English-speaking world. This book gathers his best essays from China during the mid-2000s and tells the story of that country’s rapid economic rise through stories of dreamers, schemers, charlatans and heroes.”

Everyone Poops by Taro Gomi. “A wonderful resource for small children and a great refresher for adults.”

Moonwalking with Einstein: The Art and Science of Remembering Everything by Joshua Foer. “This book, at its core, is about the science of memory. But Foer manages to craft a thrilling narrative written with the kind of intimacy and familiarity found in the work of writers twice his age.”

The Price of Inequality: How Today’s Divided Society Endangers Our Future by Joseph Stiglitz. “A powerful argument for how and why the growing wealth gap is bad for everyone –including the wealthy.”

Plutocrats: The Rise of the New Global Super-Rich and the Fall of Everyone Else by Chrystia Freedland. “The left pines for the days of high-wage manufacturing jobs. The right still believes in the promise of trickle down economics. Freedland makes a forceful case for why neither side has been willing to figure out how to make capitalism work for the middle class.” (Freedland spoke at TEDGlobal)

Ratio: The Simple Codes Behind the Craft of Everyday Cooking by Michael Ruhlman. “I have hundreds of cookbooks. This one is essential. Ruhlman wants to free the home cook from the ‘shackles of the recipe.’”

Rubicon: The Last Years of the Roman Republic by Tom Holland. “A serious, scholarly history of the fall of the Roman Republic. Holland has a gift for bringing the ancient world alive and capturing all its drama, treachery and wonder that makes it resonate to twenty-first century ears.”

The Thing Around Your Neck by Chimamanda Ngozi Adiche. “A collection of stories about Nigeria, America and the immigrant experience told with a deftness.” (Note: Watch Adiche’s TED Talk, “The danger of a single story.”)

The Echoing Green: The Untold Story of Bobby Thomson, Ralph Branca and the Shot Heard Round the World by Joshua Prager. “A richly researched narrative that uncovers the truth behind one of the most enduring myths of Major League Baseball.”

The Age of Wonder: How the Romantic Generation Discovered the Beauty and Terror of Science by Richard Holmes. “A biography of a period straddling the late 18^th and early 19th centuries when dreamers and explorers, stargazers and mad scientists stumbled upon some of the greatest discoveries known to man.”

Classics: A Very Short Introduction by Mary Beard. “By one of the greatest living scholars of the ancient world, who is also a polymath and can write about airport architecture, dogwalkers or good bars.”

Chip Kidd’s book picks

Chip Kidd designs tantalizing book covers — and swears in his 2012 TED talk that it is, just sometimes, a laughing matter. His curatorial philosophy: “As you may or may not know, I’m very much into graphic novels, and last year saw some of the best that were ever produced in the medium. Plus some other visual and verbal treats.”

Buddha by Osama Tezuka. “This epic life of the Buddha in an eight-volume graphic novel is a must for all ages. Don’t let the Disney-esque style of the drawing fool you — this is as thought-provoking, profound and heartbreaking as it gets.”

Building Stories by Chris Ware. “The big graphic novel, literally, of the decade. Already hailed as a landmark in the art of graphic storytelling, it’s a true masterpiece of experimental story-telling.” (Also recommended by Safwat Saleem and Raney Aronson.)

The Hive by Charles Burns. “Part 2 of Burn’s eerily thrilling graphic novel epic that started with X’ed Out. It’s like the most fascinating nightmare you’ve ever seen.”

Life Upon These Shores: Looking at African American History, 1513-2008 by Henry Louis Gates, Jr. “It’s been said that the history of the African-American experience is the history of America itself. This stunning, ground-breaking illustrated book covers from 1513 up to 2008.”

Wonder by R.J. Palacio. “This is a kids’ book, but it’s really for everyone. A brilliantly nuanced performance, in the voice of a severely deformed but otherwise normal 10-year boy trying to integrate himself into ‘normal’ society. You are with him every heartbreaking step along the way.”

100 Ideas That Changed Graphic Design by Steven Heller and Veronique Vienne. “One of the best books on the history of graphic design that I’ve ever seen. Rather than break it down chronologically (as most do), Heller and Vienne take it one visual or conceptual idea at a time.”

Born Modern: The Life and Design of Alvin Lustig by Steven Heller & Elaine Lustig Cohen. “Alvin Lustig was the pre-eminent modernist book designer of the 20th century, and this long-overdue monograph of his work is an invaluable addition to any designer’s library.”

Cartooning: Philosophy and Practice by Ivan Brunetti. “A lovely, brilliantly simple introduction to the basic components of visual storytelling. Brunetti is a master of minimal gestures for maximum emotional effect. A must for any aspiring storyteller.”

Cindy Gallop’s book picks

At TED2009, MakeLoveNotPorn.com founder Cindy Gallop stepped up and gave a classic talk examining some of the ways that pornography has distorted the way young men parse sex. She says, “My TED Books curation philosophy: A) I loved this book.B) I wished I’d written it.”

Neuromancer by William Gibson. “I’ve read everything William Gibson has written several times over. Start with this — the novel that invented cyberspace. He’s my top must-follow on Twitter @greatdismal.” (Also recommended by Chris Kluwe, who says “Seriously, if you haven’t read this, you’re doing yourself a disservice.”)

Await Your Reply by Dan Chaon. “This is an exceptionally original, exceptionally well-constructed, exceptionally thought-provoking, powerful read.”

House of Leaves by Mark Z. Danielewski. “A highly innovative reinvention of the literary form. Also, scared me s***less.”

Mysteries of Winterthurn by Joyce Carol Oates. “This was the first of Joyce Carol Oates’ books I ever read, and it totally hooked me on her.”

Rework by Jason Fried and David Hansson. “The only business book you’ll ever need. (Until I write mine.)”

Lolita by Vladimir Nabokov. “A literary tour de force. I love the way it also functions as a wonderful American travelogue.”

Collected Works of Rudyard Kipling. “I love Rudyard Kipling – so much so that I had the opening stanza of ‘The Ballad of East and West’ screenprinted on the upholstery of a daybed. Great novelist, great short story writer, great poet.”

Mating in Captivity by Esther Perel. “I recommend this book to everybody — male or female, straight or gay, single or married — as a brilliant examination of the workings of human desire.”

The Hotel New Hampshire by John Irving. “When I finished this book, I wanted to write to John Irving, gush all over the paper and say ‘You are a god.’ (I didn’t. Wish I had.)”

Why Have Kids? by Jessica Valenti. “I’ve said for years that one day I wanted to write a book that would be obligatory reading for every woman and man considering having kids, that laid out the case against as much as for. Jessica Valenti’s written it.”

Then We Came to the End by Joshua Ferris. “Anybody who’s ever worked in an advertising agency — read this book. Also applies to anybody who’s ever worked in an office.”

We Need to Talk About Kevin by Lionel Shriver. “Extraordinary.”

Men, Women and Children by Chad Kultgen. “An up-to-the-minute and touching study of relationships in today’s world, that also demonstrates why MakeLoveNotPorn is so necessary.”

Fight Club by Chuck Palahniuk. “Only three pages in, I desperately wished I’d written this.”

Dark-Adapted Eye by Barbara Vine. “I love all Barbara Vine’s psychological thrillers. (It’s Ruth Rendell writing under a pen name.) This is one of the best.”

Data, A Love Story by Amy Webb. “The only online dating guide you’ll ever need.”

Keith Yamashita’s book picks

TEDster Keith Yamashita, chair of SYPartners, uses his love of design and belief in creativity to tackle the world’s complex problems. His curation philosophy: “There is nothing better on a Friday night than going to the bookstore and buying a stack of books. My philosophy for this collection was to examine what makes us humbly human.”

When Things Fall Apart by Pema Chodron. “A Buddhist meditation on the toughest parts of life, Pema teaches us that these moments deserve our leaning into them, not shying away from them. A heady, sobering book that’s optimistic about human kind.”

The Art of Possibility by Rosemonde Stone Zander and Ben Zander. “Ben is a conductor, but really, an expert on what makes people tick, aspire and rise to the occasion to be truly great.”

Cradle to Cradle: Remaking the Way We Make Things by Michael Braugart and William McDonough. “This book changed the way I think about design, sustainability and responsibility.”

Understanding Comics by Scott McCloud. “While on the surface it’s about comics, it’s really about visual storytelling and visual thinking. Enlightening and entertaining.” (For a taste, watch Scott McCloud’s TED Talk.)

My Ideal Bookshelf by Thessaly La Force. “I love the peek inside the brains of so many people I admire, and the beautiful illustrations. It’s a true delight.”

Super Normal by Naoto Fukasawa and Jasper Morrison. “Naoto Fukasawa is Japan’s Jonathan Ive. This is a collection of everyday objects he has gathered. When you read it, you’ll never look at a plain object the same way again.”

Ways of Seeing by John Berger. “This book changed the way I look at the world. Literally. Figuratively. Meaningfully.” (Also recommended by Raghava KK.)

Press Here by Herve Tullet. “A funny commentary on the human brain and how it works. Such a simple book, it gets you to appreciate the childlike joy of exploration. Press here. Do that. Delight in life.”

Design, Form and Chaos by Paul Rand. “Paul was a mentor to so many of us. I worked with Paul at NeXT Computer—and he was our grand visionary of the NeXT brand. May he rest in peace.”

Design as Art by Bruno Munari. “An oldie, but still some of the most interesting writing on design, creativity and life. I constantly go back to it for inspiration.”

Artful Making: What Managers Need to Know About How Artists Work by Robert Austin and Lee Devin. “A research-based framework for encouraging organizational creativity and innovation.”

An Intimate History of Humanity by Theodore Zeldin. “A history of human thoughts and feelings told through personal vignettes — after all, sometimes the best way to understand the future is to look at the creation of the past.”

Bill T. Jones’ book picks

Director and choreographer Bill T. Jones is a living legend and one of the greatest American performers of our time. He participated in TEDxBroadway last year. His curation philoshophy: “I spend as much time listening to music as I do reading. So my choices reflect reading for research, intellectual entertainment and informing myself on topics I’d like to know more about.”

Triste Tropiques by Claude Lévi-Strauss, et. al. “This memoir is almost a travelogue. Its gifted author oscillates between disciplined scientist grieving at the changes he observes in the tropics and poet/philosopher using his powers of evocation and metaphor to raise scientific observations to the level of art.”

Rites of Spring by Modris Eksteins. “This passionate account of what lead up to WW1 was part of my research for my most recent work, A Rite, a response to the 100th anniversary of Stravinsky’s Rite of Spring.”

The Hidden Reality: Parallel Universes and Deep Laws of the Cosmos by Brian Greene. “Brian Greene is our era’s most prominent popularizer of physics. This book offered me a clear juxtaposition to the artistic and philosophical ferment of 1913, as represented by Rite of Spring.”

A Year from Monday: New Lectures and Writings by John Cage. “I created a new work, Story/Time, which pays homage to John Cage and his seminal performance Indeterminacy (1956). This book proved invaluable and entertaining as a provocation, amusement and guide in the research.”

Give My Regards to Eighth Street: Collected Writings by Morton Feldman. “This is a collection of short essays and diaristic ruminations on the music scene of the 1950s and ’60s. It was an important source for my research lately.”

Abraham Lincoln: Redeemer President by Allen C. Guelzo. “This informed Fondly Do We Hope, Fervently Do We Pray, a commission from the Ravinia Festival to mark the 200th anniversary of Lincoln’s birth.”

The Warmth of Other Suns: The Epic Story of America’s Great Migration by Isabel Wilkerson. “As a child of migrant workers myself, this concise, moving description of Jim Crow as the engine of the phenomena we call ‘the great migration’ has been a painful lesson and consolation.”

Journey to the West by Wu Cheng’en. “A curious compendium of folk tales based on the legendary pilgrimage to India by Tang-era Buddhist monk Xuanzang. The mischievous Monkey, one of the novel’s magical creatures, remains an enduring ‘star’ in theater.”

Tale of the Water Margin by Shi Nai’an. “This 14th-century tale is ribald, harrowing, suspenseful and ultimately mystical. The archetypical depiction of righteous persons in rebellion against the control of oppressive regimes.”

Austerlitz by W.G. Sebald. “A magisterial and elusive rumination on the boundaries of memory and understanding, this novel’s explosive tragic underpinning is triggered by a fortuitous reconnection between two acquaintances in Antwerp’s train station.”

Leaving the Atocha Station by Ben Lerner. “A deceptively slight novel that brings us too close to the mind and empty inner life of a young product of our internet-dependent, self-obsessed, woozy culture.”

Obedience by Chris Vitiello. “A curiously moving, maddeningly self-conscious reach for meaning through a rigorous preoccupation with the conundrums of language and sign.”

The Once and Future King by T.H. White. “Entertaining, erudite, showy and deep, this adaptation of Sir Thomas Malory’s Le Morte d’Arthur is a great read. An adventure story that’s profound in its depiction of human intercourse.

Safwat Saleem’s book picks

Graphic designer, artist, filmmaker and TED Fellow Safwat Saleem pushes limits and challenges norms. His curation philosophy: “These are some of the more visual books I’ve enjoyed in the past couple of years. A mix of funny, beautiful, inappropriate, complex and mind-blowingly good, they are all quick reads.”

Significant Objects by Rob Walker and Joshua Glenn. “The authors conducted an experiment to see if the value of material objects would change if they were coupled with a story that provided context about them. The results are fascinating.”

The Red Tree by Shaun Tan. “My all-time-favorite picture book. I came across it years ago and, for the very first time, realized how moving stories could be when told through pictures. The words are sparse but carefully chosen.”

Should You Be Laughing at This? by Hugleikur Dagsson. “I can’t think of a book that has a more apt title. Dagsson’s work is inappropriate (to put it mildly) but I laughed anyway.”

I Made These Drawings for You by Marc Johns. “One of my favorite illustrators. His watercolor drawings have the ability to turn the ordinary into surreal.”

The Where, the Why, and the How: 75 Artists Illustrate Wondrous Mysteries of Science by Matt Lamothe, Julia Rothman, Jenny Volvovski. “Learning science while staring at jaw-dropping illustrations: the geek in me was very satisfied to have found this book.”

I Want My Hat Back by Jon Klassen. “Klassen has a very unique illustration style and this picture book is pure eye candy.”

A Field Guide to the North American Family by Garth Risk Hallberg. “Written as a visual field guide, this reinvents the concept of reading a book. It can be read in any order, while still developing as a compelling narrative.”

All My Friends Are Dead by Avery Monsen & Jory John. “The book Camus would’ve made if he could draw. And if he had a sense of humor.”

Raney Aronson’s book picks

TED attendee Raney Aronson is better known as a filmmaker and the Deputy Executive Producer of Frontline, PBS’s iconic investigative program. Her curation philosophy: “Graphic novels and comic art speak to me as a documentary filmmaker, journalist and visual thinker. I love the texture of a book, combined with words, illustrations and photographs – it makes me feel as if I’ve opened a window into a surprising universe.”

Maus by Art Spiegelman. “A true classic. Filled with heart, angst and tragedy – this story spoke to me deeply as I attempted to grapple with the horrifying truths of the Holocaust as a younger person.”

The Photographer, Into War-Torn Afghanistan with Doctors Without Borders by Emmanuel Guibert, Didier Lefèvre, Frédéric Lemercier. “Striking, brave and visually arresting, this graphic novel is like none I’ve seen. It brings the story of the war in Afghanistan home with a flood of images in both memoir and journalistic form.”

The Arrival by Shaun Tan. “Anyone who has stood staring with curiosity at the stark photographs of those who came to America through Ellis Island will be transported by this beautiful and elegant series of portraits. Their faces and gestures tell the story of joy, anticipation, tragedy, dreams and loss as they anticipate what is to come.”

Market Day by James Sturm. “Starkly and dramatically drawn, and set in Eastern Europe in the early 1900s, this graphic novel brings alive a story about a man’s trials with changing economic and social forces. A timeless tale still resonates deeply.”

The Influencing Machine by Brooke Gladstone and illustrated by Josh Neufeld. “An irreverent telling, with heart and verve, of our nation’s media history — one worth noting as serious journalism suffers its biggest financial challenges in history.”

City of Glass by Paul Auster, Adaption by David Mazzucchelli and Paul Karasik. “I was fascinated to see how one of my all-time favorite novels was adapted by Mazzucchelli and Karasik. It is truly a new visual framework while staying authentic to Auster’s vision.”

Fun Home by Alison Bechdel. “A diary kept since Bechdel was a 10-year-old girl is the centerpiece of this graphic memoir. This memoir is not chronological as most are, but is told thematically by a person who has come to terms with her life as a whole.”

It’s A Good Life If You Don’t Weaken by Seth. “This graphic novel is angst ridden yet illuminating about what it means to come of age; to make sense of your childhood and move forward in a world of limitless possibilities. Simple yet powerful brushwork.”

Wilson by Daniel Clowes. “Wilson is a character you know you shouldn’t like, but you fall in love with anyway. He is self-deprecating and honest, delivering blunt thoughts with the dramatic flair that only Clowes can pull off.”

Raghava KK’s book picks

Raghava KK uses cartoonish language to examine the body, society and our world. His three talks, “My 5 Lives as an Artist,” “What’s your 200–year plan?” and “Shake up Your Story,” thoughtfully contemplate art, life, creativity and impact. His curation philosophy: “Instead of bringing you the hottest books on the shelf, I decided to share with you books that have shaken me up and impacted the way I live, think, and laugh. I have a slight bias towards the visual arts, history and India, but hey, I’m an Indian artist who loves history.”

Paddy Clark Ha Ha Ha by Roddy Doyle. “I completely identified with the bratty kids in this story, and laughed and cried with this book. It’s a great example of an adult putting himself in the shoes of a child.”

India After Gandhi: The History of the World’s Largest Democracy by Ramachandra Guha. “A look at India as the world’s most impossible democracy, where every truism has an equally valid opposite truism. This history of the making of post-independence India inspiringly tells the story of finding unity in utter diversity.”

The Indispensable Calvin and Hobbes: A Calvin and Hobbes Treasury and The Essential Calvin and Hobbes by Bill Watterson. “I understand why Bill Watterson is the preferred ‘god’ for most atheist and agnostics. Calvin and Hobbes is cheerful, endearing, and profound.”

Identity and Violence: The Illusion of Destiny by Amartya Sen. “A powerful argument about how complex identity is.”

The Big Bento Box of Unuseless Japanese Inventions (101 Unuseless Japanese Inventions and 99 More Unuseless Japanese Inventions) by Kenji Kawakami. “The title says it all! This is the most fun, innovative, crazy, quirky time-pass book of all time!”

Catching up with Gandhi by Graham Turner. “A good introductory book to the life of Gandhi.”

Sagmeister: Made You Look and Things I have learned in my life so far by Stefan Sagmeister. “I love the man, the work, and the book! A fellow TED-ster and a really cool guy.” (Watch any of Sagmeister’s four TED Talks.)

The Painted Word by Tom Wolfe. “A hilarious and quick read on the self-important world of art and art criticism. A book on art for all.”

Why Look at Animals by John Berger. “I’m a little biased by my love for Berger’s profound and simple writing. His essays, although written several decades ago, seem as relevant as ever.”

Last Child in the Woods: Saving Our Children From Nature-Deficit Disorder by Richard Louv. “This changed the way I looked at our relationship with nature. It talks about how we have created a container culture.”

Carry On, Jeeves (A Jeeves and Bertie Novel) by P. G. Wodehouse.“Most young Americans that I’ve met have not been introduced to the witty, laugh-out loud sarcasm of P.G. Wodehouse. You will thank me.”

The Signal and the Noise: Why So Many Predictions Fail — but Some Don’t by Nate Silver. “A lot of my work involves separating signal from noise and I think it’s amazing how that can apply to every walk of life, from politics to aesthetics to neuroscience.”

Typography Sketchbooks and Graphic: Inside the Sketchbooks of the World’s Great Graphic Designers by Steven Heller and Lita Talarico. “I love sketchbooks. There is a certain beauty to the raw, unrefined ideas.”

Folding Techniques for Designers: From Sheet to Form by Paul Jackson. “A beautiful book. I look at it and dare not attempt to recreate!”

Wall and Piece by Banksy. “Do I really need to say anything about Bansky?”

Symbol by Steven Bateman. “A book of over a thousand symbols, organized into categories. It’s almost like defining a new visual vocabulary of the corporate world.”

Form+Code in Design, Art, and Architecture by Casey Reas. “The author of this book was a co-inventor of Processing, the open-source procedural drawing program where code has form and beauty. It allows artists to create pretty complex visual forms.”

Constructing the Enemy: Empathy/Antipathy in U.S. Literature and Law by Rajini Srikanth. “A difficult read, but extremely powerful in bringing out the complexity of empathy.”

Tiffany Dulu’s book picks

As President of The White House Project, TED attendee Tiffany Dufu is igniting the leadership of women in business and politics. Her curation philosophy: “I was a bookworm, an English major, and almost an English professor until a mentor explained to me there was life outside of academia. I love books and these are just a few of the ones I’ve bought several times, given away, then bought again.”

Practical Genius: A 5-Step Plan to Turn Your Talent and Passion into Success by Gina Rudan. “After training 15,000 women to advance their leadership, we’ve learned that those who are the most successful have several assets including being effective storytellers. Gina’s strategy is the best I’ve seen.”

Managing to Change the World: The Nonprofit Manager’s Guide to Getting Results by Alison Green and Jerry Hauser. “The holy grail of The Management Center, who I’ve been a student of for years. Don’t let the title fool you. It works for anyone in any sector.”

Cooking with Grease: Stirring the Pots in America by Donna Brazile. “Brazile’s story demonstrates how those who have led from the foot of the table are often those best equipped to sit at the head of it.”

Necessary Dreams: Ambition in Women’s Changing Lives by Anna Fels. “It includes my favorite definition of ambition: the desire to achieve mastery and to be rewarded for it. Fels brilliantly articulates the complexity of ambition for half the population and addresses an important internal barrier to women’s advancement.”

Rewired: How to Work Smarter, Live Better, and Be Purposefully Productive in an Overwired World by Camille Preston. “Any leader needing to sort through the noise and maintain their effectiveness in this highly wired world could benefit from this one.”

Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz and Joanne Gordon. “Talk about a comeback. A fabulous case study in someone who takes responsibility for enabling others to achieve shared purpose in the face of uncertainty.”

Living History by Hillary Rodham Clinton. “2016 can’t come fast enough.”.

Chris Kluwe’s book picks

TED attendee Chris Kluwe, the punter for the Oakland Raiders, became one of the NFL’s most outspoken marriage-equality advocates while on the Baltimore Ravens, when his colorful letter to a Maryland state delegate sparked a discussion about gay rights and professional sports. His curation philosophy: “These are all books that I can read over and over and have impacted my life through either the writing or the message conveyed.” (Get more recommendations from Kluwe in his new book Beautifully Unique Sparkleponies.)

Ender’s Game by Orson Scott Card. “An interesting read on the idea of total war and the sacrifices we ask of soldiers, as well as the concepts of how easily a child learns whatever they’re taught.”

Archform: Beauty by L. E. Modesitt Jr. “Modesitt combines excellent characterization with what we consider ‘beautiful,’ and how that can lead to starkly different outcomes in lives.”

Good Omens by Terry Prachett and Neil Gaiman. “Hilarious, irreverent, witty, and also a powerful statement on choosing to be who you want to be.”

Accelerando (Singularity) by Charles Stross. “A great look at both the near future of an augmented reality humanity, and the far future it could possibly lead to.”

The Player of Games by Iain M. Banks. “Culture novels are the world I would want to live in, and Player of Games shows what ‘gaming’ can actually reveal about us.”

The Forever War by Joe Haldeman. “An excellent read on both the military and bureaucracy, as well as what happens when you outlive the world you grew up in.”

The Belgariad by David Eddings. “Enjoyable high fantasy. They don’t all have to be complex.”

On Basilisk Station by David Weber. “Enjoyable space opera. Lasers — pew pew!” God Bless You, Mr. Rosewater by Kurt Vonnegut. “A day without Vonnegut is like a day without cranky, wistful insight into humanity.”

On A Pale Horse by Piers Anthony. “More fantasy, as well as a look at how to deal with a job one may not have wanted.”

Ringworld by Larry Niven. “Hard SF. Also, makes HALO fans angry. Win/win.”

The Neutronium Alchemist by Peter F. Hamilton. “Honestly, anything by Peter F. Hamilton is packed full of concepts, ideas and brilliant extrapolating of humanity’s spread to the stars. Read all of them.”

Karen Wickre’s book picks

The editorial director of Twitter, Karen Wickre is an an avid reader and supporter of TED. Her curation philosophy: “These six titles reflect my passions — graphic non-fiction, home and Buddhism, loosely defined. I hope you discover something that speaks to you in any one of them.”

River of Shadows: Eadweard Muybridge and the Technological Wild West by Rebecca Solnit. “Such a terrific story: how Northern California became the nexus and nurturer of early technologies, outsized dreams and failures. Little has changed in 150 years.”

Are You My Mother? By Alison Bechdel. “The saga of Alison’s gnarly relationship with her complicated, mixed-signal-emitting mother. It’s rich in self-awareness, humor, and a hard-won understanding of how life works.”

Comfortable With Uncertainty by Pema Chodron. “I have my share of Buddhism for Westerners titles; the ones I return to are by Pema Chodron. The chapters are short readings that guide us through the various difficulties of being human in a modern world.”

Home: What It Means and Why It Matters by Mary Gordon. “A lovely exploration of what makes a space into home, and how acutely we feel longing for that ideal. As a nester of the first order, I love understanding the deeper impulses.”

Whatever Happened to the World of Tomorrow? by Brian Fies. “A whimsical (and dark) graphical exploration of our old ideas of what the future could mean, and our grownup understanding of its limitations.”

Mr. Penumbra’s 24-Hour Bookstore by Robin Sloan. “This cabinet of wonders offers a secret bookstore, Google, magical characters and digital natives interacting and exploring the pull of old and new. Sloan is deft and affectionate.”

Colleen Keegan’s book picks

Co-chair of the endowment committee and Creative Capital Foundation Creator Colleen Keegan is an amazing patron of the TED, who regularly works with TED Fellows specializing in the arts. Her curation philosophy: “I am fascinated by books that illuminate the creative process or that utilize art to explore the human condition. I think that books worth recommending are complex but accessible, inspirational and aspirational.”

Julia Reyes Taubman: Detroit, 138 Square Miles by Julia Reyes Taubman and Elmore Leonard. “An astonishing photographic exploration of Detroit, combined with Elmore Leonard’s essay, it’s an examination of the postindustrial city.”

The Photographer: Into War-torn Afghanistan with Doctors Without Borders by Emmanuel Guibert. “This stunning graphic novel/photo-journal tells the story of the remarkable humanitarian response of Doctors Without Borders in Afghanistan after the war with the Soviet Union.”

Paul Chan: Waiting for Godot in New Orleans by Kalamu Ya Salaam, Nato Thompson and Paul Chan. “An exploration of the terrible symmetry between Samuel Beckett’s Godot and post-Katrina New Orleans.”

Houston It’s Worth It by ttweak. “A poignant and humorous photographic portrait of the city drawn by artists’ and citizens’ submissions to an unofficial, unsolicited campaign for the city of Houston.”

Ride with Me NYC, a New York City Biking Guide by Roos Stallinga. “A biking guide and love letter to the city of New York.”

Selected Letters Of William Styron by William Styron, Rose Styron, R. Blakeslee Gilpin. “These remarkable letters span the period from 1943 to 2002 and insightfully and eloquently illuminate the art of writing, his extraordinary life and his long battle with depression.”

Max Perkins: Editor of Genius by A. Scott Bers. “Chronicles the remarkable life and process of the editor of F. Scott Fitzgerald, Ernest Hemingway, and Thomas Wolfe. It is a beautifully written story of literature, privilege, responsibility and creativity.”

Physics On The Fringe: Smoke Rings, Circlons, And Alternative Theories Of Everything by Margaret Wertheim. “Written by a TED Speaker this is a fascinating and respectful examination of the bizarre world of ‘outsider physicists.’”

Because . . . by Mikhail Baryshnikov and Vladimir Radunsky. “A beautifully executed whimsical book for children that encourages and celebrates non-conformity and artistry.”

Carry Me Home: Birmingham, Alabama: The Climactic Battle of the Civil Rights Revolution by Diane McWhorter. “The extraordinary story of a turning point in America’s long civil rights struggle.”

At the Elbows of My Elders: One Family’s Journey toward Civil Rights by Gail Milissa Grant. “The extraordinary and surprising personal story by TEDster, Gail Grant chronicles the journey of one black family from disadvantage to independence to influence.”

Why Are Artists Poor?: The Exceptional Economy of the Arts by Hans Abbing. “An unconventional multidisciplinary analysis.”

My Name Is Red by Orhan Pamuk. “A wildly inventive novel about art and religion in The Ottoman Empire. One of the Nobel Prize winner’s best novels, it is a fascinating story of a murdered artist in sixteenth-century Istanbul.”

This is How You Lose Her by Junot Diaz. “A haunting and poetic exploration of the longing and weakness of the human heart, rooted in an understanding of the frailty of human nature.

Broccoli takes a magical journey in the trailer for Mary Roach’s new book

Kate Torgovnick — Wed, 15 May 2013 19:57:55 +0000

Mary Roach is the kind of journalist who gets excited about the details of embalming, court cases involving ghosts and the mechanics of how exactly one uses the bathroom in space. So we are excitedly awaiting the release of her new book, Gulp, in which she explores the eccentricities of the digestive system. We have to admit, we are pretty amused by this trailer for the book, in which broccoli rides the roller coaster of the alimentary canal and then plays a little intestinal skeeball.

Watch the trailer and then watch Roach’s amazing TED Talk, “10 things you didn’t know orgasm.”

And bonus: check out Jon Ronson’s talk “Strange answers to the psychopath test,” as Ronson had the honor of reviewing Gulp in The New York Times.

The magic of books: Lisa Bu at TED2013

Helen Walters — Wed, 27 Feb 2013 00:11:30 +0000

TED’s own Lisa Bu takes the TED2013 stage now to tell a very personal tale of a journey through literature that began, well, with a shattered dream. Growing up in Hunan, China, in the 1970s, Bu’s parents (yes, she had a Tiger Mother) believed there was only one sure way to happiness: a safe and well-paid job; no matter whether she actually liked it or not. She, in contrast, dreamed of making a career as a Chinese opera singer. But no adults would take her seriously, and when she reached the age of 15, she knew that she was too old to be trained. Her dream was not to be. “I was afraid that for the rest of my life, second-class happiness would be the best I could hope for,” she says. “But that was so unfair! I was determined to find another calling.”

With no one around to teach her, she turned to books, and what follows is her fresh take on some old favorites, including what she took from titles such as Jane Eyre, Cheaper by the Dozen, and Pearl S. Buck’s The Good Earth, a book banned in China she was only able to read after she moved to the US in 1995. “The Bible,” she comments, “is interesting, but strange.” A big laugh here — “that’s a topic for a different day,” she adds wryly.

Moving to a new culture, Bu developed a new habit: Comparative reading, a standard practice in academia that she took to with alacrity. She read books in pairs, to understand the same tale from different perspectives. She read books written by friends such as Katharine Graham and Warren Buffett to compare shared experiences. She read books on different religions. She read books in different languages–finding herself not lost but found in translation.

“Books have given me a magic portal to connect with people of the past and the present,” says Bu. “I know I shall never feel lonely or powerless again. Having your dream shattered is nothing compared to what many others have suffered. I have come to believe that coming true is not the only purpose of a dream. Its most important purpose is to get us in touch with where dreams come from, where passion comes from, where happiness comes from. Even a shattered dream can do that for you.”

It is because of books, she concludes, that she is on the TED stage today. “I live happy, with purpose and clarity (most of the time). May books be always with you,” she says, to applause from many more than just her TED colleagues.

Here are the books only available in Mandarin:

Correspondence in the Family of Fou Lei 傅雷家书

Complete Works of Sanmao 三毛全集

Lessons from History 历史的经验，by Nan Huaijin 南怀瑾

Lisa Bu’s TED Talk has been posted. Watch it here»

Reading list for TED2013: Books to get you ready

Jessica Gross — Wed, 06 Feb 2013 17:54:25 +0000

Counting the days until TED2013 starts on February 25? In the meantime, curl up with a book by one of the talented, scholarly, funny and wise speakers who will grace the stage in Long Beach, California. These books are organized below by session. And make sure to tune in to the TED Blog starting on the 25th for exclusive — and extensive — live conference coverage.

Books from speakers in Session 1, “Progress Enigma”

Productivity Growth, Inflation, and Unemployment, by Robert J. Gordon. In this collection of essays, Gordon lays out his views on the major topics of modern macroeconomics.
Race Against the Machine: How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy, by Erik Brynjolfsson and Andrew McAfee. Brynjolfsson and McAfee argue that technological innovation has changed the economic landscape in ways that are tough for the average worker.
Flesh and Machines: How Robots Will Change Us, by Rodney Brooks. In this book, Brooks explains the reciprocal connection between humans and robots, and how it’s changing as our machines become even more complex.
The Blueprint: Reviving Innovation, Rediscovering Risk, and Rescuing the Free Market, by Garry Kasparov, Max Levchin, and Peter Thiel. Speaker Thiel and co-authors Kasparov and Levchin argue that we’re not, in fact, a terribly innovative society: in fact, we’ve become risk-averse.
11 Rules for Creating Value in the #SocialEra, by Nilofer Merchant. In this Harvard Business Review digital book, Merchant argues that “social” is a vital component of any business model.
On the Move, by Bono. In this book based on his speech at the 2006 National Prayer Breakfast, Bono urges us to unite in helping the world’s poor.

Books from speakers in Session 2, “Beautiful Imperfection”

Other Americas, by Sebastiao Salgado. This photography book features some of Salgado’s work from nearly 20 years ago.
The Bioluminescence Coloring Book, by Edith Widder. Yup, what it sounds like: a coloring book!
Ignorance: How It Drives Science, by Stuart Firestein. Firestein argues that science owes its life to ignorance: not knowing propels us.
Cities in a World Economy , by Saskia Sassen. Now in its fourth edition (the most recent available on Amazon is the third), this book details our new social formation of global cities, financial and environmental crises, and burgeoning technologies.
Tattoo a Banana: And Other Ways to Turn Anything and Everything into Art, by Phil Hansen. This guide to approaching everyday life creatively shows us how to make art out of even, yes, a banana.

Books from speakers in Session 3, “The Spark”

Overcoming the Odds: Raising Academically Successful African American Young Women, by Freeman Hrabowski, Kenneth Maton, Monica Greene, and Geoffrey Grief. In this follow-up to their 1998 book Beating the Odds, the authors examine how successful young African American women and their families have flourished despite obstacles.
The Defining Decade: Why Your Twenties Matter—And How to Make the Most of Them Now, by Meg Jay. Based on academic research and her own work with twentysomething clients and students, the clinical psychologist argues that what we do in our twenties has a big ripple effect.

Books from speakers in Session 4, “Disrupt!”

The Pattern on the Stone: The Simple Ideas That Make Computers Work, by Danny Hillis. In this book, Hillis breaks down the seemingly incomprehensible mechanisms by which computers work into simple processes.
Liu Bolin: Chinese Contemporary Photography, by Thircuir (editor) and Liu Bolin (photographer). A compendium of some of speaker Bolin’s performance artwork.
Evelyn Evelyn, by Amanda Palmer, Jason Webley, and Cynthia von Buhler. Speaker Palmer and co-authors Webley and von Buhler tell the story of a pair of conjoined twins.
Republic, Lost: How Money Corrupts Congress—and a Plan to Stop It, by Lawrence Lessig. In his most recent book, the legal scholar examines how our democracy has been exploited by outside interests.

Books from speakers in Session 5, “Dream!”

Whole Earth Discipline: Why Dense Cities, Nuclear Power, Transgenic Crops, Restored Wildlands, and Geoengineering Are Necessary, by Stewart Brand. Brand details the crises facing our planet and offers solutions.

Books from speakers in Session 6, “Create!”

Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges, by Andrew McAfee. In this book, McAfee, who also co-wrote Race Against the Machine (above) with speaker Erik Brynjolfsson, focuses on “emergent social software platforms”—technologies like wikis, blogs, prediction markets, Facebook, and Twitter, which form the basis of Web 2.0.
Taste What You’re Missing: The Passionate Eater’s Guide to Why Good Food Tastes Good, by Barb Stuckey. Stuckey breaks down the science of taste to explain why we like the foods we do.

Books from speakers in Session 7, “Sustain!”

Holistic Management: A New Framework for Decision Making, by Allan Savory and Jody Butterfield. In this book, speaker Savory and co-author (and co-founder of the Savory Institute) Butterfield argue that environmental degradation results from human mismanagement, and offer a path toward sustainability.

Books from speakers in Session 8, “Coded Meaning”

Afrikan Alphabets: The Story of Writing in Afrika, by Saki Mafundikwa. The graphic designer presents illustration and analysis of writing systems across the Afrikan continent and the Diaspora, many of which have been suppressed due to colonialism.
What Language Is (And What It Isn’t and What It Could Be), by John McWhorter. In this book, the linguist gives a tour of languages around the world.
Dolphin Diaries: My 25 Years with Spotted Dolphins in the Bahamas, by Denise Herzing. Herzing offers an account of her experience as a dolphin researcher.
Adam Spencer’s Book of Numbers: A Bizarre and Hilarious Journey from 1 to 100, by Adam Spencer. The radio host gives a tour through our first hundred numbers, highlighting fun facts about each.

Books from speakers in Session 9, “Indelicate Conversation”

The Big Necessity: The Unmentionable World of Human Waste and Why It Matters, by Rose George. An exploration of bodily waste that presents the case for talking about it.

Books from speakers in Session 10, “Secret Voices”

The Dolphin in the Mirror: Exploring Dolphin Minds and Saving Dolphin Lives, by Diana Reiss. Reiss argues that dolphins are among the smartest creatures on the planet, and deserve our protection.
Fab: The Coming Revolution on Your Desktop–from Personal Computers to Personal Fabrication, by Neil Gershenfeld. Gershenfeld explains why he thinks the next big technological revolution will be toward personal fabrication: the ability to design and produce your own products in your home.

Books from speakers in Session 11, “Who Are We?”

The World Until Yesterday: What Can We Learn from Traditional Societies?, by Jared Diamond. Diamond reminds us how humans lived in traditional societies, and what the differences between their lives and ours mean.
What Is Intelligence?: Beyond the Flynn Effect, by James Flynn. The intelligence researcher explains his view of just what that nebulous term means.
Sex at Dawn, by Christopher Ryan and Cacilda Jetha. Speaker Ryan and his co-author (and wife) Jetha mine the past to debunk myths about our sexuality and fidelity.
Fantasies of Flight, by Daniel Ogilvie. Ogilvie argues for a return to older ways of considering personality.
The Echoing Green, by Joshua Prager. The journalist examines in detail the circumstances and reverberations of a moment in baseball history.

Books from speakers in Session 12, “A Ripple Effect?”

Charity Case: How the Nonprofit Community Can Stand Up For Itself and Really Change the World, by Dan Pallotta. Pallotta argues for a paradigm shift in the way we think about and approach charity.
Practical Ethics, by Peter Singer. The third and most recent edition of the philosopher’s introduction to applied ethics.

Tune in to the TED Blog for live coverage of TED2013 beginning on February 25. And read much more about “The Young. The Wise. The Undiscovered” »

On our reading list: Al Gore takes a look at The Future

Kate Torgovnick — Mon, 28 Jan 2013 23:23:32 +0000

Al Gore: Averting the climate crisis

Al Gore posits an intriguing question in his newest book, on shelves tomorrow, January 29: can we change the future? But this book isn’t about peering into a crystal ball. In The Future: Six Drivers of Global Change, Gore — who’s spoken at TED multiple times — breaks down the factors that are changing our world at an unprecedented pace, leaving many of us feeling something akin to temporal whiplash. As Gore outlines, these forces are: ever-increasing economic globalization, the development of a “global mind” via instant communication, a global balance of power with multiple centers, an economic compass pointing toward unsustainable growth, Al Gore: New thinking on the climate crisisrevolutions in the field of genomics and biotech, and a disruption of the relationship between people and the earth’s ecosystems.

“What do you think about when you hear the phrase ‘the future?’ Is it a hopeful place? Is it a little scary? Does it seem like things are speeding up more than in the past?” Gore asks in a trailer for the book, above. “Well, they are. There are large forces that are shaping and reordering the world we’ve always known.”

Al Gore warns on latest climate trends

But he promises that the tome isn’t all doom and gloom.

“No matter where in the world we live, we face a choice—either to be swept along by the powerful currents of technological change and economic determinism into a future that may threaten our deepest values. Or shape the future in ways that protect human dignity and reflect the aspirations of people and nations throughout the world,” he says. “Mapping the future is a risky undertaking. Perhaps the only thing riskier is doing nothing.”

Talks to celebrate the 200th anniversary of Pride and Prejudice

Kate Torgovnick — Mon, 28 Jan 2013 19:23:48 +0000

Two hundred years ago today, Jane Austen published Pride and Prejudice, the classic tale of Elizabeth Bennett. Though the book has now sold more than 20 million copies worldwide, Austen (above) received £110 for the copyright from publisher T. Egerton, according to the San Francisco Chronicle.

While Pride and Prejudice was published in 1813, just four years before Austen’s death, she lives on in TED Talks. Here, five speakers who’ve mentioned Austen on stage:

Alain de Botton: Atheism 2.0
“And at the end of my talk, you would all stand up and you would go, ‘Thank you Plato, thank you Shakespeare, thank you Jane Austen.’”
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Beeban Kidron: The shared wonder of film
“Consider Citizen Kane as valuable as Jane Austen. Agree that Boyz n the Hood is like Tennyson.”
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David Brooks: The social animal
“So they’ve got these furry 160-pound dogs — all look like velociraptors, all named after Jane Austen characters.”
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Denis Dutton: A Darwinian theory of beauty
“A stunning match-winning goal in a World Cup soccer match, Van Gogh’s ‘Starry Night,’ a Jane Austen novel, Fred Astaire dancing across the screen.”
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Liz Coleman’s call to reinvent liberal arts education
“You may think you know what is going on in that Jane Austen novel – that is, until your first encounter with postmodern deconstructionism.”

10 great children’s books destined to become classics

Kate Torgovnick — Wed, 09 Jan 2013 16:17:55 +0000

Jarrett J. Krosoczka — the man behind the Lunch Lady crime-fighting graphic novel series — credits his imagination with saving his life.

In today’s talk, given at TEDxHampshireCollege, Krosoczka shares the story of how he became a children’s book author and illustrator. It isn’t a story full of rainbows and kittens — instead it stars a mom battling heroine addiction and the grandparents who raised him. But there is a guest star — children’s book author Jack Gantos, of Rotten Ralph fame, who visited Krosoczka’s classroom in the third grade. While there, Gantos strolled by Krosoczka’s desk and noticed the child drawing his classic character. “Nice cat,” he said.

“They were two words that made a colossal difference in my life,” says Krosoczka.

Krosoczka wrote his first children’s book, The Owl Who Thought He Was The Best Flyer, that same year — and it was followed by many more. The characters Krosoczka created became his friends.

Today, Krosoczka has published 10 assorted picture books, eight Lunch Lady graphic novels and the upcoming chapter book, Platypus Police Squad. And in today’s charming talk, Krosoczka shares the moments that encouraged him along the way, as well the many teachers who inspired him. To hear more, watch this talk. And below, we asked Krosoczka to tell us 10 new children’s books that he thinks are bound to become classics. It’s a task Krosoczka took on with gusto while, of course, snapping a series of images of his two daughters to go with it.

Writes Krosoczka…

When my wife Gina and I were setting up the nursery for our first child, we realized that it would be as important to stock the room with books as it would be to stock it with diapers. We have two daughters now, and we began reading to both of them when they were just days old. Gina and I keep books in every room of our house, and at the kids’ level so they can grab them at their leisure. We also have a tradition wherein our kids select different books to sleep with every night.

At the very beginning, although our then babies had no idea what was transpiring in each book, they were, more importantly, being introduced to the concept of reading. As their minds grew, so did their ability to grasp more complex story lines, and we were introduced to some wonderful characters. Some were, of course, characters Gina and I knew from our own childhoods—Strega Nona, The Very Hungry Caterpillar, The Cat in the Hat, Nicholas the bunny. But many were new fictional friends from books that have recently been published.

As an author/illustrator of children’s books myself, I feel so fortunate to be working in such a rich era of creativity. My peers are publishing books that will no doubt entertain children for generations to come. Through the lens of the Krosoczka family, here is our list of books that star the top 10 contemporary characters (in no particular order) that we believe will become classic characters.

Hip And Hop, Don’t Stop!
By Jef Czekaj

Hip is a turtle who raps slooooowly. Hop is a rabbit who raps quickly. It’s an incredibly playful read, especially since Hip’s raps are printed in red and Hop’s are printed in green, so you can try your hand at rapping at the correct tempo. Czekaj’s book is like 8-Mile meets The Tortoise and the Hare. Fans of both old skool and current hip-hop will love this book.

Ling & Ting: Not Exactly the Same!
By Grace Lin

In this early reader, Lin’s stories are broken down into tiny chapters. This book has been especially helpful, as it’s hooked our oldest daughter on dumplings, which the twin girls make in the book. We’ve literally read it at the dinner table. Our dog-eared copy is currently being held together by tape, it’s been read so often.

Otis
By Loren Long

In 2009, Otis the tractor putt-puff-puttedy chuffed his way into our hearts. Long’s Otis books feel like they’ve been around for decades, yet the stories are not at all antiquated, much like the lovable tractor himself! These books will charm the heck out of you without leaving any trace of a saccharine taste in your mouth.

You Will Be My Friend!
By Peter Brown

Lucy the bear will make your kids laugh out loud in her failed attempts to make new friends. The exclamation point in the title says it all—she’s very aggressive. You Will Be My Friend! is a follow-up to Brown’s Children Make Terrible Pets, which rates equally high on the laugh-out-loud Richter scale.

The Story of Frog Belly Rat Bone
By Timothy Basil Ering

If there is hope for Cementland, Frog Belly Rat Bone is it. When a boy discovers a treasure, he’s dismayed that it’s nothing but a grey speck. He is instructed to put it into the ground and wait. He does so, and then creates Frog Belly, complete with oversized tighty-whities, to protect his treasure. SPOILER ALERT: A magnificent garden grows. Ering’s paintings are as suitable for museum walls as they are for the pages of a picture book.

Babymouse graphic novel series
By Jennifer L. Holm & Matthew Holm

The Holm siblings created a spirited, cupcake-loving, put-upon everymouse, and in doing so spearheaded a contemporary movement for kids’ comics. A typical evening will find me telling my oldest daughter that we are only going to read the first few pages of a Babymouse book — but then we get into it and I can’t resist reading all 96 pages.

Bake Sale
By Sara Varon

We have read this graphic novel no less than 40 times. That is no exaggeration. And it’s no small feat—this book clocks in at 160 pages. It’s become like a security blanket for our oldest daughter. Cupcake has a successful bakery and he’s in a band with his friends, but he’s in a baking rut. And his best friend is Eggplant. This book is simply awesome.

Skippyjon Jones
By Judy Schachner

A Siamese cat thinks he’s a Chihuahua. It is a muy fantastico adventure with dashes of Español. The language is energetic and it is absurdity perfected. Skippito makes our hearts skip a beat-o.

Hooray for Fish!
By Lucy Cousins

Little Fish’s adventure swimming through the sea is a short and simple tale leading to the one he loves the best—Mommy Fish. The language is playful and the colors are bold. It’s a perfect board book for babies and we’ve read it countless times.

Cat the Cat, Who Is That?
By Mo Willems

Mo Willems’s Pigeon and Knuffle Bunny books have been around for just under a decade, but they’ve already reached “classic” status. However, in our home, it’s his Cat the Cat series that stands as iconic. The books are short and have predictable text that is perfect for emerging readers. But this is a Mo Willems book, so predictability is eventually turned on its head with hilarious results. The Cat the Cat books are also perfect for the “one-more-book syndrome” of stalling bedtime. You can satisfy that need with a super-quick read that won’t leave your kid feeling swindled.

I could go on and on, but I was asked to list just ten. And yes, we do read my books from time to time as well. My oldest daughter, though—a teenager trapped in a preschooler’s body—often rebels against them. “What is this book called?” I asked my then three-year-old as I held up one of my books. “Nothing Never Happens,” she replied, without missing a beat. Her defiant streak aside, she has gone so far as to hand sell “daddy’s books” to strangers at bookstores. I’m told that people have most enjoyed Baghead, Punk Farm, and the Lunch Lady books. As I now truly know as a parent, it is a remarkable honor to be welcomed into the imaginations of young people.

Oh, and our pug — Ralph Macchio — is very supportive of my work.

Want more TED Talks linked to children’s books? PlayingByTheBook.net has created this awesome playlist for you.

On our reading list: The Icarus Deception by Seth Godin

Kate Torgovnick — Tue, 08 Jan 2013 20:07:33 +0000

Icarus is a mythological character with incredible staying power. Everyone knows his story — his dad made him wings to help him escape the minotaur’s labyrinth, and warned him not to fly too close to the sun lest his wings melt. Amazed to be flying, however, Icarus didn’t listen and tumbled into the ocean. It’s the classic tale of hubris.

In his new book, The Icarus Deception: How High Will You Fly?, marketing master Seth Godin shares why he thinks this story is manipulative — because it’s all about obedience and reminding us of the dangers of getting too big for our britches. But Godin asks: why should our most valuable skill be our ability to follow orders? And why shouldn’t we fly really high? In The Icarus Deception, Godin calls for us to think and act boldly. He asks us to go about our work as if it were art — with the idea of “good enough” far from our minds.

As one Amazon reviewer puts it, “It’s not a book that you lay back with in the recliner and ponder, but never act on. Far from it: It’s more like a philosophical splash in the face, guaranteed to wake you up and get you moving.”

Over the years, Seth Godin has given many a TED Talk. After the jump, watch four great talks from Godin, on topics ranging from education to mass media.

Despite the old saying, when sliced bread arrived on the market, it went unnoticed for years. In this talk from TED2003, Godin shares what it is that makes some ideas get attention while many others — often good ones — fail to get noticed.

In this talk from TEDxYouth@BFS, Godin asks a bold question: what is school for? He worries that it’s about teaching kids obedience and how to hold back. In this talk, Godin calls for education that is about more than Scantron sheets.

Believe it or not, mass media is over. At TED2009, Godin shares how the sheer number of sources available to us is forming us into tribes — groups that band together based on shared values. What does this mean? That tribe leaders have a lot of influence.

In this hilarious talk from the Gel Conference, Godin explains why so many things are broken.