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A reading list in behavioral science, from speaker Alex Laskey

A reading list in behavioral science, from speaker Alex Laskey

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At Opower, Alex Laskey and colleagues are running what they describe as “the largest behavioral science experiment in the world.” Laskey explains some of the thinking behind it in his TED Talk, “How behavioral science can lower your energy bill,” and he shared further insights into the importance of the field in this discussion with Harvard []

The psychology of energy savings: Talking behavioral economics with Alex Laskey and Sendhil Mullainathan

The psychology of energy savings: Talking behavioral economics with Alex Laskey and Sendhil Mullainathan

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“For the past five years we’ve been running the largest behavioral science experiment in the world,” says Alex Laskey in today’s TED Talk, given at this year’s 2013 conference in Long Beach. “And, it’s working.” Laskey’s company Opower partners with utility companies to deliver personalized home energy reports, all based off the insight that people are []