At Opower, Alex Laskey and colleagues are running what they describe as “the largest behavioral science experiment in the world.” Laskey explains some of the thinking behind it in his TED Talk, “How behavioral science can lower your energy bill,” and he shared further insights into the importance of the field in this discussion with Harvard […]
Stories for "human behavior"
The psychology of energy savings: Talking behavioral economics with Alex Laskey and Sendhil Mullainathan
“For the past five years we’ve been running the largest behavioral science experiment in the world,” says Alex Laskey in today’s TED Talk, given at this year’s 2013 conference in Long Beach. “And, it’s working.” Laskey’s company Opower partners with utility companies to deliver personalized home energy reports, all based off the insight that people are […]
Further readings in game theory: How it applies to marriage, kidney donation chains and government gridlock
How do we negotiate when to sell a stock, whether to rat out a partner in crime, how to play a poker hand, or what to ask for when negotiating a job offer? In each of these situations, the actions of others will greatly affect our outcomes — and yet, we have no idea what […]