Today’s viewing audiences are far too sophisticated for advertisements full of fake doctors, the word “sale” flashing on repeat, and tight clothing on attractive models. Today, we want ads to actually speak to us—to connect to our hopes and dreams, to flip our thinking in unexpected ways and to reflect the world we’d like to […]
Stories for "ideas"
By Seth Godin Please don’t steal my car. If you drive away with it, I won’t have it any more, which is a real hassle. Please don’t steal my identity or my reputation either. Neither travels well, and all the time you’re using it, you’re degrading something that belongs to me. But my ideas? Sure, […]
Bob Mankoff lives and breathes cartoons. He’s drawn many himself — he’s had a contract with The New Yorker for more than 30 years and, in 1997, he became the magazine’s cartoon editor. It’s now his job to sift through the 1,000 or so “idea drawings” (as they’re called within The New Yorker‘s walls) that […]
“I write sci-fi novels, because if I wrote a white paper nobody would read it,” Daniel Suarez told a panel of translators at TEDGlobal 2013. The science fiction author and drone activist was taking questions during his Skype Open Translation session, in which he described a dystopic–and all too believable–future dominated by autonomous lethal drones. His […]