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	<title>TED Blog &#187; IDEO</title>
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		<title>TED Blog &#187; IDEO</title>
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		<title>David Kelley of IDEO talks “design thinking” on 60 Minutes</title>
		<link>http://blog.ted.com/2013/01/06/david-kelley-of-ideo-talks-design-thinking-on-60-minutes/</link>
		<comments>http://blog.ted.com/2013/01/06/david-kelley-of-ideo-talks-design-thinking-on-60-minutes/#comments</comments>
		<pubDate>Sun, 06 Jan 2013 16:00:01 +0000</pubDate>
		<dc:creator>Kate Torgovnick</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[60 Minutes]]></category>
		<category><![CDATA[David Kelley]]></category>
		<category><![CDATA[IDEO]]></category>

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		<description><![CDATA[. What makes a great designer? According to IDEO founder David Kelley, who gave the TED Talks “Human-centered design” and “How to build your creative confidence,” being an incredible designer isn’t necessarily about having a great aesthetic sensibility or coming up with out-of-the-box ideas. No,  Kelley says that the key characteristic is empathy. “Be empathetic,” [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ted.com&#038;blog=14795620&#038;post=67038&#038;subd=tedconfblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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<p><span style="color:#ffffff;">.</span><br />
What makes a great designer? According to IDEO founder David Kelley, who gave the TED Talks “<a href="http://www.ted.com/talks/david_kelley_on_human_centered_design.html">Human-centered design</a>” and “<a href="http://www.ted.com/talks/david_kelley_how_to_build_your_creative_confidence.html">How to build your creative confidence</a>,” being an incredible designer isn’t necessarily about having a great aesthetic sensibility or coming up with out-of-the-box ideas. No,  Kelley says that the key characteristic is empathy.</p>
<p>“Be empathetic,” Kelley tells Charlie Rose in an episode of <em>60 Minutes</em> to air this Sunday. “Try to understand what people really value.”</p>
<p>Kelley has been on teams that created many game-changing products, from the first Apple computer mouse to the stand-up toothpaste tube to the “lavatory occupied” sign on airplanes. And on<em> 60 Minutes</em>, Kelley takes Rose on a tour of IDEO and shares his unique approach to what he calls “design thinking.”</p>
<p>He explains, &#8220;The big thing about design thinking is it allows people to build on the ideas of others. Instead of just having that one thread. You think about it, I come up with an idea, and then somebody from somewhere else says, &#8216;Oh that makes me think we should do this and then we could do that.&#8217; And then you get to a place that you just can&#8217;t get to in one mind.&#8221;</p>
<p>To see some of his IDEO’s latest innovations, including a rethinking of the classic school desk, watch the preview above. And make sure to catch this episode of <i>60 Minutes</i> on Sunday, Jan. 6, at 7p.m. ET/PT. When the <em>60 Minutes</em> segment becomes available online, we&#8217;ll share the link here.</p>
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		<slash:comments>11</slash:comments>
	
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		<title>Video: Meet TEDx in a Box version 2.0</title>
		<link>http://blog.ted.com/2011/10/18/meet-tedx-in-a-box-version-2-0/</link>
		<comments>http://blog.ted.com/2011/10/18/meet-tedx-in-a-box-version-2-0/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 22:54:39 +0000</pubDate>
		<dc:creator>tedstaff</dc:creator>
				<category><![CDATA[development]]></category>
		<category><![CDATA[Global Issues]]></category>
		<category><![CDATA[TEDx]]></category>
		<category><![CDATA[IDEO]]></category>

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		<description><![CDATA[TEDx in a Box is a toolkit with all the gear needed to host a TEDx event in the developing world &#8212; projector, speakers and more, packed in a shippable box. The TEDx in a Box program launched last year with 10 boxes, powering events in India, Bangladesh, South Africa, Brazil and Ecuador. (Among them [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ted.com&#038;blog=14795620&#038;post=52814&#038;subd=tedconfblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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<li>  </li>
<p>TEDx in a Box is a toolkit with all the gear needed to host a TEDx event in the developing world &#8212; projector, speakers and more, packed in a shippable box. The <a href="http://www.ted.com/pages/tedx_in_a_box">TEDx in a Box program launched last year</a> with 10 boxes, powering events in India, Bangladesh, South Africa, Brazil and Ecuador. (Among them were TEDxGawair, in the Gawair slum in Dhaka, Bangladesh, organized by Masarat Daod, and TEDxKliptown in South Africa, in a community that does not have formal housing, running water or electricity.)</p>
<p>For phase two of the project, TEDx teamed up with <a href="http://ideo.org/">IDEO.org</a> to rethink TEDx in a Box. <a href="http://ideo.org/projects/tedx-in-a-box">IDEO.org fellows</a> Emily Friedberg, Marika Shioiri-Clark and Robin Bigio interviewed the first class of TEDx in a Box event organizers and found six key things they wanted: </p>
<p>more help explaining TEDx to their community<br />
to cater to bigger audiences<br />
to be able to create their own content<br />
a simpler box technology<br />
help planning the event beyond just setting up the box<br />
a more easily transported box</p>
<p><a href="http://tedx.tumblr.com/post/11610828969/tedx-teams-up-with-ideo-to-relaunch-tedx-in-a-box">Visit the TEDx blog</a> for photos of the brainstorm and buildout &#8230; and the <a href="http://ideo.org/projects/tedx-in-a-box">IDEO.org Blog</a> for running notes from Emily, Marika and Robin.</p>
<p>The result, TEDx in a Box 2.0, is a multi-use organizational system with color-coded, icon-specific graphics that make it easy to set up a TEDx event anywhere. The box includes a projector, a PA system, a DVD player, a battery and inverter, two camcorders and a tripod, a power strip and an SD card. The Quickstart Guide guides the event organizer to charge the system, set it up to watch a TEDTalk and host live speakers, with or without slides. </p>
<p><a href="http://vimeo.com/30656539">Watch the demo video to see how it works &gt;&gt;</a></p>
<p>The next step? Build a few boxes, and send them out to TEDx communities around the globe.</p>
<p>Follow the IDEO.org fellows on their TEDx in a Box creation journey on the <a href="http://ideo.org/projects/tedx-in-a-box">IDEO.org Blog &gt;&gt;</a></p>
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		<slash:comments>6</slash:comments>
	
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