Customers want to feel what they buy is authentic, but Mass Customization author Joseph Pine says selling authenticity is tough because, well, there’s no such thing. He talks about a few experiences that may be artificial but make millions anyway. (Recorded in February 2004, in Monterey, California. Duration: 14:19.) Watch Joseph Pine’s talk on TED.com, […]
Books to get you ready for TED2014 February 22, 2014
The 20 most popular TED Talks, as of this moment December 16, 2013
100 Websites You Should Know and Use (updated!) August 3, 2007
5 examples of how the languages we speak can affect the way we think February 19, 2013
Remembering Steve Jobs October 5, 2011
Sign up for TED email updates
New talks released daily. Be the first to know!