Today’s viewing audiences are far too sophisticated for advertisements full of fake doctors, the word “sale” flashing on repeat, and tight clothing on attractive models. Today, we want ads to actually speak to us—to connect to our hopes and dreams, to flip our thinking in unexpected ways and to reflect the world we’d like to […]
Stories for "marketing"
“Your lifestyle is the future of marketing,” Bob Lord told a group of young New Yorkers at the TED Annex (our new spillover office) on Tuesday night. About 80 interns and young professionals from local marketing firms came together to eat pizza and hear Lord’s advice on merging creativity and digital know-how, during a conversation […]
Today, YouTube’s homepage spotlight features interviews with the creatives behind the campaigns that won TED’s Ads Worth Spreading — an initiative to recognize and reward innovation, ingenuity and intelligence in advertising. The 10 winning ads were unveiled at TED2012 and representatives of each campaign attended the conference from Tunisia, Germany, Japan, Canada and the US. The […]