Engineering a viral music video: Adam Sadowsky on TED.com
The band “OK Go” dreamed up the idea of a massive Rube Goldberg machine for their next music video — and Adam Sadowsky‘s team was charged with building it. He tells the story of the effort and engineering behind their labyrinthine creation that quickly became a YouTube sensation. (Recorded at TEDxUSC 2010, April 2010 in […]