TEDster Zem Joaquin has launched a new green column in House and Garden magazine, beginning with the September issue, on newstands now. Joaquin, an entrepreneur and activist in the environmental movement, also writes her own green products and design blog called ecofabulous, whose motto is sustainable. sexy. stuff.
She is a friend and protegé of and advocate for William McDonough, the green architect and co-founder with Michael Braungardt of the Cradle to Cradle design movement, who has spoken at several TED conferences in the past.
Zem’s column in H&G is as well-written and humorous as her blog, and teaches environmental know-how without preaching. Under the leadership of Editor-in-Chief Dominique Browning, H&G has been integrating green design editorial for many years now, and features Graham Hill, founder of Treehugger and Laurie David, executive producer of An Inconvenient Truth as contributors.