The Ads Worth Spreading whitepaper chronicles the story behind this year’s 10 winning ads from their creative directors, and offers insights and findings from TED, Google and Ace Metrix on why each proved so effective.
A recurring theme of the research boils down to the question: What does advertising do? The best advertising doesn’t wave goods in front of consumers’ faces — it reflects a brand’s values. More than ever, brands need to be brave enough to say something authentic and meaningful, or run the risk of being forgotten. TED’s Ads Worth Spreading shines a spotlight on creative advertising that uses the power of storytelling to express ideas and engage audiences in a meaningful way. Ads Worth Spreading rewards advertising that takes a stand – and challenges other brands to up their game.