In the new issue of Fast Company, Anya Kamenetz calls TED “the first new top-prestige education brand in more than 100 years.” As she writes in the story titled “How TED Connects the Idea-Hungry Elite”: “The instant popularity of TED talks might say something … promising about both our collective consciousness and our collective attention span.”
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“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos, the founder of Amazon.com, is credited with saying this first — and in a fast-paced talk from TEDGlobal 2012 University, marketer Tim Leberecht takes Bezos’ observation as a jumping-off point. “Hyperconnectivity allows companies to be in that room […]
According to our best estimates, TED has surpassed a billion video views! Our most recent metrics show that TED Talks are being viewed at a rate of 1.5 million times a day — which means that a new viewing commences 17 times a second. We in the TED office cannot thank you enough for helping us […]