Speaking of Malcolm Gladwell, I bumped into him at a story-telling fundraiser last night, and reminded him of the brilliant talk he gave at TED2004 about Howard Moskowitz and the search for perfect pasta
You might think that a five-year obsession to create a new cookie is a little strange… except this is no ordinary cookie. It had to be both mass-market… and healthy: A hard problem; and one solved not so much by the wisdom of crowds, but a little individual inspiration.
If you have an interesting tale that sparked from a recent TED, please let me know…