.
What makes a great designer? According to IDEO founder David Kelley, who gave the TED Talks “Human-centered design” and “How to build your creative confidence,” being an incredible designer isn’t necessarily about having a great aesthetic sensibility or coming up with out-of-the-box ideas. No, Kelley says that the key characteristic is empathy.
“Be empathetic,” Kelley tells Charlie Rose in an episode of 60 Minutes to air this Sunday. “Try to understand what people really value.”
Kelley has been on teams that created many game-changing products, from the first Apple computer mouse to the stand-up toothpaste tube to the “lavatory occupied” sign on airplanes. And on 60 Minutes, Kelley takes Rose on a tour of IDEO and shares his unique approach to what he calls “design thinking.”
He explains, “The big thing about design thinking is it allows people to build on the ideas of others. Instead of just having that one thread. You think about it, I come up with an idea, and then somebody from somewhere else says, ‘Oh that makes me think we should do this and then we could do that.’ And then you get to a place that you just can’t get to in one mind.”
To see some of his IDEO’s latest innovations, including a rethinking of the classic school desk, watch the preview above. And make sure to catch this episode of 60 Minutes on Sunday, Jan. 6, at 7p.m. ET/PT. When the 60 Minutes segment becomes available online, we’ll share the link here.
Comments (22)
Pingback: WASHplus Weekly: Focus on WASH and Design Thinking | Sanitation Updates
Pingback: WASHplus Weekly: Focus on Design Thinking — Innovation Exchange
Pingback: Design Thinking Is Critical For The Healthcare User Experience (UX) | Enabling Healthy Decisions
Pingback: David Kelley, founder of IDEO and Stanford’s d.school, on How To Do Design Thinking | SoshiTech
Pingback: 14 referências para você entender Design Thinking « Overfora
Pingback: LA FPI » Empathy: The wrong word
Pingback: David Kelley on the need for creative confidence | TokNok Multi Social Blogging Solutions
Pingback: The OpenIdeo Design Challenge | Malcolm Bellamy's Lifelong Learning Blog
Pingback: 17 Career Lessons from Ideo’s David Kelley | Tim Batchelder.com
Pingback: Design Thinking: Reinvigorating Management Education « Management INK
Pingback: Who is the Curator for Industrial Design? | Attention Deficit Designer
Pingback: Articles of Interest – January 11, 2013 « National Creativity Network
Pingback: My Wife Told Me to Watch This Video | craftbeercoach.com
Pingback: IDEO founder David Kelley talks design, Steve Jobs, cancer and the importance of empathy « pugtato
Pingback: Empathy Is The Most Powerful And Successful Form Of Marketing | Social Media And SEO Consulting
Pingback: TED Blog | David Kelley of IDEO talks “design thinking” on 60 Minutes « fred zimny's serve4impact