Help Jamie Oliver gets kids into fresh food, with OpenIDEO

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[vimeo http://vimeo.com/13735848 w=500&h=281]

Launching today, Jamie Oliver challenges creative thinkers of all kinds to answer this question: How can we get kids excited about eating fresh food? Everyone who hopes to get kids eating, cooking and thinking healthier, log in to the openIDEO project page and take up the challenge, launched as part of Jamie’s 2010 TED Prize.

The challenge begins today, August 2, with the “inspiration” phase — so now’s the time to post stories, videos, photos, articles, sketches, ideas, anything that could help kids get excited about fresh food. In 20 days, the “concepting” phase kicks off; evaluation of projects starts Sept. 16; and a winning project is named on October 8.

It’s the first challenge to be hosted on a cool new platform for collaboration on social issues: OpenIDEO. As the site says: “OpenIDEO is all about getting a broader group of people to solve some of the world’s most difficult challenges, and this seemed like a great one to kick off with.” Dive in to the inspirations section … check out some of the upcoming challenges … or watch the how-does-OpenIDEO-work video.