In the face of the world’s daunting problems, our kindness can seem pretty inadequate. But what if there were a way to turbocharge it? We live in the connected age. What would it take for kindness to go viral? This is the question Head of TED Chris Anderson explores in his new book, Infectious Generosity, on sale January 23, 2024. Under the radar, countless heroic individuals have discovered how to give in a way that inspires others. This book is filled with their stories, creating a playbook that can help usher in a more hopeful view of human possibility in the 21st century.
As the curator of TED for more than 20 years, Anderson has seen first-hand how ideas can spread. Through the power of the internet, he has helped the world’s boldest thinkers share their most uplifting and world-changing concepts. With Infectious Generosity, he encourages all of us to harness the internet as a force that brings people together instead of driving them apart. Through a combination of inspiring stories, cutting-edge psychological research and practical guidance, Infectious Generosity serves as both a manifesto and a playbook for embarking on a journey of generosity.
Learn more and preorder your copy of Infectious Generosity here.
As part of the publication and its larger mission, Anderson will donate his proceeds from Infectious Generosity to TED, a 501(c)(3) not-for-profit corporation dedicated to discovering and spreading ideas that spark conversation, deepen understanding and drive meaningful change. For every copy purchased in the US, the Crown Publishing Group will also donate a portion of its proceeds to TED-Ed in support of its missions to spark and celebrate the ideas of teachers and students around the world. Finally, Aevitas Creative Management will be donating a portion of its proceeds to The Peace Studio, an organization that gives artists and journalists the tools to transform conflict in the US.
As Anderson shows, each of us as individuals can be a catalyst for the amplification of human kindness — in sometimes surprising ways. Through acts of generosity great and small, we have within us the power to create a ripple effect that could truly transform the world. Learn more at InfectiousGenerosity.org.