In this inspiring talk about recent developments in biomimicry, Janine Benyus provides heartening examples of ways in which nature is already influencing the products and systems we build.
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Janine Benyus has a message for inventors: When solving a design problem, look to nature first. There you’ll find inspired designs for making things waterproof, aerodynamic, solar-powered and more. Here she reveals dozens of new products that take their cue from nature with spectacular results. (Recorded at TEDGlobal 2009, July 2009 in Oxford, UK. Duration: […]
Nature knows best: A biologist and a designer take creative direction from the Earth’s operating system
“Borrowing” as a concept is de rigeur in the creative industries and beyond. What’s that too-often quoted aphorism? “Good artists copy; great artists steal”? Plenty of people have trotted that out as justification for acts they want us to believe are far superior to and way different from plagiarism. In this nuanced conversation, biologist and […]