Carlos Ulloa, founder of Papervision3D, is also here to present a stunning demo. He brings to the stage interactive, three-dimensional worlds, all created using ubiquitous Flash technology.

He starts his demo with an brilliant undersea landscape. Ulloa switches perspective, looking at the seabed from the top, then the bottom, and waiting quietly as a shark glides overhead. Ulloa wants 3D in the browser to give every user a unique experience. He wants us all to be able to explore, move around and interact.

He shows the TED logo in three dimensions, topples the letters every which way and then suddenly drops a truck on to the “E” only to drive it over the letters and crash into them. He says, “When I see people using Papervision, they forget they are using a browser. They are like children.” It certainly feels as easy and as natural as child’s play.