In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
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Icarus is a mythological character with incredible staying power. Everyone knows his story — his dad made him wings to help him escape the minotaur’s labyrinth, and warned him not to fly too close to the sun lest his wings melt. Amazed to be flying, however, Icarus didn’t listen and tumbled into the ocean. It’s […]
By Seth Godin Please don’t steal my car. If you drive away with it, I won’t have it any more, which is a real hassle. Please don’t steal my identity or my reputation either. Neither travels well, and all the time you’re using it, you’re degrading something that belongs to me. But my ideas? Sure, […]