TED Blog

Simplicity: Roundup of TED2010, Session 11

Benoit Mandelbrot: Bottomless wonders spring from simple rules repeated without end.

Magnus Lindkvist: We are afraid to say “I don’t know.”

George Whitesides: A stone is simple. But you can build cathedrals of stones.

Alan Siegel: We need to build humanity into our paperwork.

Philip K. Howard: The law must be simple enough that people can internalize it in their daily choices.

Chip Conley: Bhutan’s created the ultimate export: a new global currency of well-being.

(Photos: TED / James Duncan Davidson)