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A reading list in behavioral science, from speaker Alex Laskey

A reading list in behavioral science, from speaker Alex Laskey

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At Opower, Alex Laskey and colleagues are running what they describe as “the largest behavioral science experiment in the world.” Laskey explains some of the thinking behind it in his TED Talk, “How behavioral science can lower your energy bill,” and he shared further insights into the importance of the field in this discussion with Harvard []