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10 brand stories from Tim Leberecht’s TEDTalk


[ted id=1591 width=560 height=315] “Your brand is what other people say about you when you’re not in the room.” Jeff Bezos, the founder of Amazon.com, is credited with saying this first — and in a fast-paced talk from TEDGlobal 2012 University, marketer Tim Leberecht takes Bezos’ observation as a jumping-off point. “Hyperconnectivity allows companies to []