![The evolution of a TED Book cover](https://i0.wp.com/blog.ted.com/wp-content/uploads/sites/2/2014/11/tedbooks_dl_picoiyer_6025_16x9.jpg?resize=283%2C212&ssl=1)
The evolution of a TED Book cover
In his talk, “Designing books is no laughing matter. OK, it is,” Chip Kidd (a TED Books designer in his own right) gives a wonderfully concise description of what book cover designers do. He says, “My job is to ask this question: ‘What do stories look like?’” For David Shoemaker, the designer who made the […]