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Stories for "Rory Sutherland"

Sweat the small stuff: Rory Sutherland on TED.com


It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples. (Recorded at TEDSalon London 2010, April 2010 in London, England. Duration: 12:37) Watch Rory Sutherland’s talk on TED.com, where you can []

Q&A with Rory Sutherland: An advertarian’s take on the world


The TED Blog caught up with ad man Rory Sutherland the evening before we posted his TEDTalk. Drawing on the work of behavioral economists, Nobel Prize winners and others, he talked at length about his personal philosophy of Advertarianism, about President Obama and the healthcare debate, and even threw in some analysis on the future []

Life lessons from an ad man: Rory Sutherland on TED.com


Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life. (Recorded at TEDGlobal, July []