She is a friend and protegé of and advocate for William McDonough, the green architect and co-founder with Michael Braungardt of the Cradle to Cradle design movement, who has spoken at several TED conferences in the past.
Zem’s column in H&G is as well-written and humorous as her blog, and teaches environmental know-how without preaching. Under the leadership of Editor-in-Chief Dominique Browning, H&G has been integrating green design editorial for many years now, and features Graham Hill, founder of Treehugger and Laurie David, executive producer of An Inconvenient Truth as contributors.