TED Blog

The Buzz: Scott Cook on mobilizing farmers

Scott Cook, founder of Intuit, explained how software that informs farmers of market prices is helping to improve the income for India’s largest profession. Viewers on Twitter and Facebook said:

“Farmers alone seem forgotten. But farmers aggregated are a force.” Intuit’s Scott Cook on #TEDIndia — brainpicker

Farmers report 20% higher net income using Cook’s software. — TEDxShekhawati

Scott Cook doing some amazing innovation with regular Indian scenarios — seeb

Excellent talk by Scott Cook from Intuit. How wonderful to find a CEO that’s so humble. — sifar