TED Prize

TED Prize update: "The Greens" turns 1!

Posted by: Tedstaff


When photographer Edward Burtynsky won the 2005 TED Prize, he wished that the TED community would help him teach kids how to live green. This month, his web cartoon series for kids, The Greens, turns 1 year old — and celebrates 3 million page views! Written and produced by WGBH in Boston (with partners including PBS, TV Ontario, National Geographic, Zerofootprint, Earthwatch Institute, Climate Cartoons, and many grassroots organizations), the site is full of great ways to help kids learn about caring for our planet. This month, a clip from The Greens will be distributed to movie theaters across the US. It’s a great message and it’s fun to share. The Greens’ producer Bill Shribman asks:

If you blog, twitter or otherwise inhabit the Interweb, please grab buttons, blurbs or embeddable video from http://www.meetthegreens.org/share/ to help this great kids’ project reach an even wider audience. For more information, you can reach the project’s producer Bill Shribman at the_greens@meetthegreens.org

Watch Edward Burtynsky make his TED Prize wish >>

Watch the promo for The Greens >>

Comments (3)

  • Max Gladwell commented on Apr 17 2008

    I like the trailer. What strikes me about it is that they realize that communicating these issues to kids is so much different than adults. Kids can’t process the doom and gloom like we can. They need positive, empowering messages of hope. The Obama approach, if you will. Many kids take sustainability for granted and practice recycling or energy conservation as habits. They don’t need to be scared or guilted into it. Which is great.

  • Nirali Sherni commented on Apr 15 2008

    Its true that we adults are set in our ways and find it difficult to shake long held beliefs and find it even more difficult to change our ways. Children on the other hand can be educated in a manner that will affect their choices throughout life. For instance if children were educated early on in life that traditional autos create a lot of pollution, they will grow up looking for alternatives and when perhaps the time comes for them to actually choose a vehicle, they may make a green choice such as an electric car or a solar assisted vehicle.

  • Scott Cummings commented on Apr 13 2008

    It’s exciting to see so many mentions of educational programs for kids on TED lately. While it’s almost impossible to change an adults mind, kids will grow into wonderful people if given the opportunity. We need more people like Edward that view media as a way to reach and teach people instead of pointing out all of the trash out there and dismissing media as a whole.