Design

A call for "design thinking": Tim Brown on TED.com

Posted by: Matthew Trost

Tim Brown says the design profession is preoccupied with creating nifty, fashionable objects — even as pressing questions like clean water access show it has a bigger role to play. He calls for a shift to local, collaborative, participatory “design thinking.” (Recorded at TEDGlobal, July 2009, Oxford, UK.Duration: 16:50)

Twitter URL: http://on.ted.com/3U

Watch Tim Brown’s talk on TED.com, where you can download this TEDTalk, rate it, comment on it and find other talks and performances from our archive of 500+ TEDTalks.

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