TED2010

Gary Lauder's new traffic sign: Take Turns

Posted by: Emily McManus

Fifty percent of traffic accidents happen at intersections. Gary Lauder shares a brilliant and cheap idea for helping drivers move along smoothly: a new traffic sign that combines the properties of “Stop” and “Yield” — and asks drivers to be polite. (Recorded at TED2010, February 2010, in Long Beach, CA. Duration: 4:27)

Watch Gary Lauder’s talk on TED.com, where you can download this TEDTalk, rate it, comment on it and find other talks and performances from our archive of 600+ TEDTalks.