I hope to follow Simon’s words in my own life. With that said, I don’t know how much of WHAT he says is truth, but I know I WANT to believe it! The example I am struggling with: I am part of the reluctant group that refused to buy a mac – it’s an expensive trend for me. I finally chose to buy one when my Dell computer kept giving me the blue screen of death and my friend’s mac was flawless. I bough a mac purely for the end result, not the company’s beliefs. With that said, I understand how the companies beliefs created that final product that I am typing on now.

I thought that the Why is the same as the vision statement taught at MBA programs for ever. Anyway, good talk and thanks for the reminder that organizations do need it and indeed it needs to be “real” (whatever that means) and not a result of a 2 hours executive brainstorming session.

ouch. i hope you paid people for sitting still that long.