TEDGlobal 2010

On the art of choosing: Sheena Iyengar on TED.com

Posted by: Tedstaff

Sheena Iyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions. (Recorded at TEDGlobal 2010, July 2010 in Oxford, UK. Duration: 24:09)

Watch Sheena Iyengar’s talk on TED.com, where you can download it, rate it, comment on it and find other talks and performances from our archive of 700+ TEDTalks.