At TEDxChange, Melinda French Gates makes a provocative case for nonprofits taking a cue from big corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants — and can get — a Coke. Why shouldn’t this work for condoms, sanitation, vaccinations too? (Recorded at TEDxChange, September 2010 in New York, New York. Duration: 16:29)
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