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12 October 2010

3 lessons for nonprofits (from Coke): Melinda French Gates on TED.com

At TEDxChange, Melinda French Gates makes a provocative case for nonprofits taking a cue from big corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants — and can get — a Coke. Why shouldn’t this work for condoms, sanitation, vaccinations too? (Recorded at TEDxChange, September 2010 in New York, New York. Duration: 16:29)

Watch Melinda French Gates’s talk on TED.com where you can download it, rate it, comment on it and find other talks and performances from our archive of 700+ TEDTalks.

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  • Oct 13 2010

    Great talk. I love the use of lateral thinking to apply business ideas to bring about good to a world in need

  • Nov 30 2010

    As a globally-interdependent society we have become, we really do have a lot to learn, and Mrs. Gates is right on the mark in challenging us to replicate success and achievement, tap into innovation, and do incredible marketing – lessons we should all embrace. This is especially important in education, where successes in the classroom lead to successes in the workforce and in life. We should be replicating highly-researched methodologies that have been proven effective in increasing literacy and language skills while infusing 21st Century skills in a whole generation of K-12 students in other countries. Academics have been fine-tuning the methodology for 20 years, and KBIP has been working with knowledge building technology, assessment tools and platforms for a decade with wild success. These tools are readily available and quite inexpensive, especially compared with the costs to society, to industry and to individuals when we donĀ“t prepare our students with the skills they need to succeed.

  • Jan 10 2011

    nice


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