3 lessons for nonprofits (from Coke): Melinda French Gates on TED.com

Posted by: Tedstaff

At TEDxChange, Melinda French Gates makes a provocative case for nonprofits taking a cue from big corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants — and can get — a Coke. Why shouldn’t this work for condoms, sanitation, vaccinations too? (Recorded at TEDxChange, September 2010 in New York, New York. Duration: 16:29)

Watch Melinda French Gates’s talk on TED.com where you can download it, rate it, comment on it and find other talks and performances from our archive of 700+ TEDTalks.

Comments (3)

  • commented on Jan 10 2011


  • Sandra Lund Diaz commented on Nov 30 2010

    As a globally-interdependent society we have become, we really do have a lot to learn, and Mrs. Gates is right on the mark in challenging us to replicate success and achievement, tap into innovation, and do incredible marketing – lessons we should all embrace. This is especially important in education, where successes in the classroom lead to successes in the workforce and in life. We should be replicating highly-researched methodologies that have been proven effective in increasing literacy and language skills while infusing 21st Century skills in a whole generation of K-12 students in other countries. Academics have been fine-tuning the methodology for 20 years, and KBIP has been working with knowledge building technology, assessment tools and platforms for a decade with wild success. These tools are readily available and quite inexpensive, especially compared with the costs to society, to industry and to individuals when we don´t prepare our students with the skills they need to succeed.

  • John Perez commented on Oct 13 2010

    Great talk. I love the use of lateral thinking to apply business ideas to bring about good to a world in need