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16 September 2011
The conscience of television: Lauren Zalaznick on TED.com
TV executive Lauren Zalaznick thinks deeply about pop television. Sharing results of a bold study that tracks attitudes against TV ratings over five decades, she makes a case that television reflects who we truly are — in ways we might not have expected. (Recorded at TEDWomen, December 2010, in Washington, DC. Duration: 13:12.)
Watch Lauren Zalaznick’s talk on TED.com, where you can download it, rate it, comment on it and find other talks and performances from our archive of 1,000+ TEDTalks.
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Oct 16 2011
…and why do we allow ouselves and our children to zone out in front of the idiot box, again?
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Bruce Watson
TV may have a conscience but its primary purpose is not to instruct, not to preach, not to reflect, but to sell. It would be interesting to see how viewers felt down through these 50 years when they watched the 10-18 minutes of commercials (the number went up dramatically in the 1980s) for hour after hour after hour. My guess is there would be no conscience, simply the squirrel out to aquire.