Business TEDTalks

How to make choosing easier: Sheena Iyengar on TED.com

Posted by: Tedstaff

We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing. (Recorded at TEDSalon New York 2011, November 2011, in New York, NY. Duration: 16:05)

Watch Sheena Iyengar’s talk on TED.com, where you can download it, rate it, comment on it and find other talks and performances from our archive of 1,000+ TEDTalks.