We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing. (Recorded at TEDSalon New York 2011, November 2011, in New York, NY. Duration: 16:05)
Watch Sheena Iyengar’s talk on TED.com, where you can download it, rate it, comment on it and find other talks and performances from our archive of 1,000+ TEDTalks.
The psychology of saving energy: Alex Laskey at TED2013Have you checked your email today? Your finances? What about your energy use? Alex Laskey thinks that with just a shift in attitude toward our energy use, we can all save a lot. Laskey introduces an experiment he ran with his team at Opower. People received one of three different messages on their doors about […]
Talk pages can now recognize your language of choiceThanks to the intrepid volunteers who translate TED Talks into 96 languages — and thanks to the incredible reach of the TEDx community — TED has truly become an international organization. Which means that many of you watching talks are more comfortable reading subtitles in your native language than listening to them in English. We […]
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viola ball commented on Mar 6 2012
nice one