Culture

8 hilarious IKEA memes, videos and homage websites

Posted by: Jessica Gross

Steve Howard talks about IKEA's super-sized sustainability strategies at TEDGlobal 2013. Photo: James Duncan Davidson

Steve Howard talks about IKEA’s super-sized sustainability strategies at TEDGlobal 2013. Photo: James Duncan Davidson

After 25 years working in sustainability, Steve Howard made a surprising move: he went to work for IKEA. In today’s talk, he explains why by giving a sense of just how far IKEA is going to make sure it has a positive environmental impact. Steve Howard: Let's go all-in on selling sustainabilitySteve Howard: Let's go all-in on selling sustainability“Sustainability’s gone from a ‘nice-to-do’ to a ‘must-do,’” says Howard in this bold talk. “It’s about what we do right here, right now, and for the rest of our working lives.”

Many companies have sustainability goals. But IKEA’s are quite radical. By 2016, the assemble-it-yourself furniture megastore — which is so much a part of our lives — will only stock LED bulbs. By 2020, IKEA stores will produce more energy than they use.

IKEA, what with its Swedish meatballs, is a part of the cultural conversation in a way few brands are. So could their sustainability efforts push the needle for others? Here, a collection of memes, homage websites, and fan-made videos that speak to how entrenched IKEA is in our lives.

The IKEA Monkey. Last year, a monkey wearing a coat was found wandering the aisles of an IKEA in Toronto. The people of the Internet jumped on board, creating an Ikea Monkey Twitter account, photoshopping the monkey into tons of photos, and tweeting with the hashtag #IkeaMonkey. On December 10, 2012, Canadian journalist Tom Podolec tweeted, “#IkeaMonkey is a Rhesus Macaque Monkey Approx. 7 months old. In good health; stressed. Jacket is wool and said to be his favourite.” The monkey’s owners were fined for having a prohibited animal.

IKEA-monkey

The IKEA Song. What happens when you write a song about wooing a lady in an IKEA store? This video from singer/songwriter Brad Go.

Hot Malm. The best way to describe Hot Malm is as an “IKEA-themed porn parody site.” A pair of twin beds is captioned “Twin Blonde Malms,” a shot of a bed’s headboard reads “Hot Malm from Behind,” and “Check out the Pussy on this Hot Malm” refers to a cat on a bed. (MALM, remember, is an IKEA bedroom series.) Bonus: the Ikea Monkey sits in a corner of the website, with a speech bubble: “Feeling lonely? Click here now!”

Hot-Malm

“Fireflies” Parody in Ikea. And then there’s this, which a description would ruin, so…

If Ikea Made Instructions for Everything. A 2010 College Humor piece illustrates IKEA-style directions for creating a “HÖUSS,” “TRÜSST,” a “HÄDRÖNN CJÖLIDDER,” and more.

IKEA-instructions

Herding Cats. IKEA itself can rival the cleverest parodists: in a 2010 experiment, the store released 100 cats into a UK store. Watch to the end—slow-mo shots of cats in IKEA are surprisingly moving.

Room 23. This quite remarkable four-minute short film, created in 48 hours as part of a contest in the Netherlands, imagines the lives of IKEA catalog models.

A store full of drama. And finally, we have to give it up to artist Guy Ben Ner. He shot this drama in IKEA  (sans permission) … with his real family.

Comments (20)

  • commented on Nov 16 2013

    So, I have never really been into looking up videos or anything so what exactly is a “Meme?”
    These videos are really funny, by the way, and I like your take on IKEA.

  • commented on Nov 10 2013

    Reblogged this on Digital media literacy .

  • commented on Nov 4 2013

    Haha wow, it seems there is an infinite source of memes and commentary on ikea. I’m not sure why so many people find it fascinating, but yeah some weird things come out of that company.

  • commented on Nov 1 2013

    Amazing post. Thanks a billion for introducing me to Stealing Beauty!

  • commented on Oct 29 2013

    Reblogged this on Dot's Days and commented:
    Make sure you scroll down to see the IKEA cats video – super!

  • commented on Oct 28 2013

    Ah IKEA, always inspiring quality memes!

    I loved IKEA Heights, the soap opera filmed in a Califonia store: http://www.ikeaheights.com/

    So tempting to recreate scenes when visiting my local store!

  • commented on Oct 28 2013

    Reblogged this on A Nordic Influence and commented:
    Everyone can enjoy an IKEA meme

  • commented on Oct 25 2013

    On my gosh the cats <3

  • commented on Oct 25 2013

    Reblogged this on Human Seasons.

  • commented on Oct 25 2013

    Reblogged this on Nessie the Cutie.

  • commented on Oct 25 2013

    Now that’s a great post. The cats video is weird, the love song is hilarious and the ladies grabbed the camera from the mini drama was classic. They probably thought it was on sale.

  • commented on Oct 24 2013

    OMG this was amazing.

  • commented on Oct 24 2013

    I love the monkey clip, I remember it doing the rounds on media, great piece.

  • commented on Oct 24 2013

    the monkey in the jacket will always have my heart. <3

  • Bert Seinstra commented on Oct 22 2013

    Reblogged this on Jusd and commented:
    Have fun..!

  • Herry Full commented on Oct 22 2013

  • commented on Oct 21 2013

    Republicou isso em Curiosidades na internet.

  • Herry Full commented on Oct 21 2013

  • Herry Full commented on Oct 21 2013

  • Herry Full commented on Oct 21 2013