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Ads Worth Spreading: Oh, it’s on!

The instant classic "Dumb Ways to Die" was an Ads Worth Spreading winner this past spring.

The instant classic “Dumb Ways to Die” was an Ads Worth Spreading winner at TED2013 this past spring.

For the fourth year, TED is searching for the 10 most innovative, idea-driven ads of the year, with the help of TED speakers like Sarah Kay and Charlie Todd, as well as some of the advertising world’s biggest stars.

Today, TED AdsWorth Spreading reveals the 20 Advocates and 5 Nomination Teams who will help find and nominate the best campaigns of 2013, from which the TED curation team will award 10 pieces of incredible work.

TED charged five Nomination Teams of two — made up of one renowned TED speaker and one rising star from the advertising industry — with finding and nominating the most compelling work of 2013 in their respective categories. Creator of Dumb Ways to Die, John Mescall of McCann will work with Sarah Kay to find creative work in Storytelling. Matt Miller of AICP will work with TED Fellow and co-founder of Skillshare Michael Karnjanaprakorn to find ads in the category of Learning. See the full list here.

The 20 TED Ads Worth Spreading Advocates are advertising industry leaders who help shape the Ads Worth Spreading initiative, as well as recommending their favorite ads of the year for consideration. Among them are innovators like Cindy Gallop, creative marketers like Eliza Esquivel of Mondelez, renowned creative directors like Joe Staples and influential trade journalists like Paul Kemp-Robertson. See the full list here.

In its fourth year, the Ads Worth Spreading initiative will focus its momentum on the idea of brand bravery. To do this, the program will seek out and reward two groups: the agencies that nurture creative ideas to craft brilliant campaigns and the brands that are brave enough to embrace innovative ideas. Only through authentic collaborations between forward-thinking brands and agencies can we write a new future for advertising.

With YouTube as principal supporter on this project, TED will also be bringing in their Leaderboard element to help discover the most-watched ads on their platform in 2013.

See last year’s Ads Worth Spreading winners: http://www.ted.com/initiatives/aws