Today’s viewing audiences are far too sophisticated for advertisements full of fake doctors, the word “sale” flashing on repeat, and tight clothing on attractive models. Today, we want ads to actually speak to us—to connect to our hopes and dreams, to flip our thinking in unexpected ways and to reflect the world we’d like to […]
For the fourth year, TED is searching for the 10 most innovative, idea-driven ads of the year, with the help of TED speakers like Sarah Kay and Charlie Todd, as well as some of the advertising world’s biggest stars. Today, TED AdsWorth Spreading reveals the 20 Advocates and 5 Nomination Teams who will help find and nominate […]
Each year, TED chooses 10 great ads to feature as part of our Ads Worth Spreading challenge. And this week, we’re featuring a whitepaper (PDF) that analyzes what makes some of those great ads great. The Ads Worth Spreading whitepaper chronicles the story behind this year’s 10 winning ads from their creative directors, and offers […]
http://www.youtube.com/watch?v=ThzdsnXeE28 Expedia’s remarkably moving short film, “Find Your Understanding,” tells the true story of man named Artie Goldstein and his journey to accept his daughter Jill Goldstein’s marriage to another woman, Nikki Weiss. As the world waits for the Supreme Court decision on the Defense Against Marriage Act, millions have viewed this socially-conscious ad online. […]
Advertising doesn’t have to be about convincing you to buy things. Great ads, just like great movies, can inspire thought. That’s why TED created Ads Worth Spreading, an initiative dedicated to advertisements that push the boundaries, from Chipotle’s stunning “Back to the Start” commercial to L’Oreal Paris’ spot starring model and athlete Aimee Mullins. As […]
At the AICP Conference in New York this morning, TED announced the third cycle of Ads Worth Spreading, our initiative to find the 10 most compelling ad campaigns of the year. We also released a report to share insights from the creatives behind the winning ads and the nomination teams that picked them. The paper […]
The 10 final selections of the second TED Ads Worth Spreading initiative were announced from the TED stage only moments ago, and we’re excited to share the results. The winners are a truly diverse group, representing the best of the categories Brand Bravery, Creative Wonder, Social Good, Cultural Compass, Talk and Storytelling. Entries and nominations […]
We’re only two weeks away from the December 31 deadline for Ads Worth Spreading — TED’s initiative to recognize and reward innovation, ingenuity and intelligence in advertising. Please remember to enter before the holidays are here, as good intentions to submit your incredible work might give way to celebrations and vacations. As a holiday bonus, we’ve got great […]
Have you seen an Ad Worth Spreading? Our nomination teams want to know. As part of the Ads Worth Spreading initiative for 2012, TED picked six teams of two — a TED speaker or Fellow teamed with one of the brightest thinkers in advertising — to find and nominate ads that showed intelligence and ingenuity. […]
Via the YouTube Blog: Last year, TED kicked off a challenge to the advertising industry called Ads Worth Spreading, our global search for innovation, ingenuity and intelligence in advertising. This year, we are delighted to announce that we’re now accepting entries to the current challenge through our Ads Worth Spreading channel on YouTube. The YouTube […]
[youtube=http://www.youtube.com/watch?v=WKboB0Dxlf4] Today, TED Curator Chris Anderson announced the second cycle of Ads Worth Spreading at the Interactive Advertising Bureau’s MIXX conference in New York. This year’s Ads Worth Spreading is searching to find the 10 most compelling campaigns of 2011, driven by this belief: that the smartest, strongest ads don’t just sell a product or […]
There’s a fun new feature on TED.com this week. All the video ads that follow our talks have been specially chosen by a panel of judges as “Ads Worth Spreading.” They were selected from more than 1,000 entries as being especially powerful, funny, beautiful or engaging. We invite you to view them here and join […]
The 10 winners of TED’s inaugural Ads Worth Spreading initiative have been announced from the stage. Selected from more than 1,000 submissions from around the world, they are some of the most creative, compelling and out-of-the-box communications of the past year. The winners are a truly diverse group — from major agencies to tiny boutiques […]