Business TED Partners

Have you seen an Ad Worth Spreading?

Posted by:

Have you seen an Ad Worth Spreading? Our nomination teams want to know. As part of the Ads Worth Spreading initiative for 2012, TED picked six teams of two — a TED speaker or Fellow teamed with one of the brightest thinkers in advertising — to find and nominate ads that showed intelligence and ingenuity. Each team was charged with finding ads in a specific area of interest.

Two of those teams have gone above and beyond the call, creating amazing websites to help find the most incredible ads out there!

Jinal Shah of JWT New York and artist Raghava KK collaborated on this website and crowdsourced Pinterest (above) in their search for Creative Wonder, finding work that elevates the craft of the creative in advertising, that is ingeniously clever or technically brilliant, using technology in ways we’ve never seen. These ads showcase compelling writing, amazing musical compositions, cinematic art direction or high-impact design, and make information beautiful.

Eliza Esquivel of TBWA\Chiat\Day and Tim Brown of IDEO use the Projeqt/ platform to create this website (below) looking for ads that showcase Brand Bravery, rewarding the brands that have reinvented their image, or even their industry; companies that have it hard because their business or product may not not flashy, but they stand out from the herd with an authentic, engaging, clever campaign; companies that are radically transparent in the face of difficult issues.

We’re really looking forward to seeing the amazing campaigns these teams discover. If you’ve created an Ad Worth Spreading, you can enter it here or browse the entries coming in daily.