Ad man Andy Hobsbawm shows iconic images from the media that use creative thinking to help society change for the better. Then he shares a fresh ad campaign about going green — and some of the fringe benefits. (Recorded February 2008 in Monterey, California. Duration: 4:00.)
Watch Andy Hobsbawm’s talk on TED.com, where you can download this TEDTalk, rate it, comment on it and find other talks and performances from our archive of almost 350 TEDTalks — including more talks about creativity.
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