Creative thoughts on how to do the green thing: Andy Hobsbawm on TED.com

Ad man Andy Hobsbawm shows iconic images from the media that use creative thinking to help society change for the better. Then he shares a fresh ad campaign about going green — and some of the fringe benefits. (Recorded February 2008 in Monterey, California. Duration: 4:00.)

Watch Andy Hobsbawm’s talk on TED.com, where you can download this TEDTalk, rate it, comment on it and find other talks and performances from our archive of almost 350 TEDTalks — including more talks about creativity.

Get TED delivered:
Subscribe to the TEDTalks video podcast via RSS >>
Subscribe to the iTunes video podcast
Subscribe to the iTunes audio podcast
Get updates via Twitter >>
Join our Facebook fan page >>

Subscribe to the TED Blog >>