Great design is serious (not solemn): Paula Scher on

Speaking at Serious Play 2008, Paula Scher looks back at a life in design (she’s done album covers, books, the Citibank logo …) and pinpoints the moment when she started really having fun. Look for gorgeous designs and images from her legendary career. (Recorded May 2008 in Pasadena, California. Duration: 21:56.)

Watch Paula Scher’s talk from Serious Play 2008 on, where you can download this TEDTalk, rate it, comment on it and find other talks and performances from our archive of 350+ TEDTalks — including more talks about design.

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