Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it’s OK to cheat or steal (sometimes). Clever studies help make his point that we’re predictably irrational — and can be influenced in ways we can’t grasp. (Recorded at TED2009, February 2009, in Long Beach, California. Duration: 16:23.)
Watch Dan Ariely’s talk from TED2009 on TED.com, where you can download this TEDTalk, rate it, comment on it and find other talks and performances from our archive of 400+ TEDTalks — including more unconventional explanations.
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