Advertising for telephone companies is all around us. In the United States, AT&T commands us to “Rethink possible,” Verizon loves to ask “Can you hear me now?,” and T-Mobile calls for our attention with lots of hot pink. In Canada, it’s hard to escape ads for Rogers Wireless, Telus and Bell Wireless. And in the […]
Today’s viewing audiences are far too sophisticated for advertisements full of fake doctors, the word “sale” flashing on repeat, and tight clothing on attractive models. Today, we want ads to actually speak to us—to connect to our hopes and dreams, to flip our thinking in unexpected ways and to reflect the world we’d like to […]
http://www.youtube.com/watch?v=ThzdsnXeE28 Expedia’s remarkably moving short film, “Find Your Understanding,” tells the true story of man named Artie Goldstein and his journey to accept his daughter Jill Goldstein’s marriage to another woman, Nikki Weiss. As the world waits for the Supreme Court decision on the Defense Against Marriage Act, millions have viewed this socially-conscious ad online. […]
Advertising doesn’t have to be about convincing you to buy things. Great ads, just like great movies, can inspire thought. That’s why TED created Ads Worth Spreading, an initiative dedicated to advertisements that push the boundaries, from Chipotle’s stunning “Back to the Start” commercial to L’Oreal Paris’ spot starring model and athlete Aimee Mullins. As […]
http://www.youtube.com/watch?v=Zpt7mL4Rdko Today, YouTube’s homepage spotlight features interviews with the creatives behind the campaigns that won TED’s Ads Worth Spreading — an initiative to recognize and reward innovation, ingenuity and intelligence in advertising. The 10 winning ads were unveiled at TED2012 and representatives of each campaign attended the conference from Tunisia, Germany, Japan, Canada and the US. […]
There’s a fun new feature on TED.com this week. All the video ads that follow our talks have been specially chosen by a panel of judges as “Ads Worth Spreading.” They were selected from more than 1,000 entries as being especially powerful, funny, beautiful or engaging. We invite you to view them here and join […]
The 10 winners of TED’s inaugural Ads Worth Spreading initiative have been announced from the stage. Selected from more than 1,000 submissions from around the world, they are some of the most creative, compelling and out-of-the-box communications of the past year. The winners are a truly diverse group — from major agencies to tiny boutiques […]
Advertising whiz Cindy Gallop delivered one of the most talked-about talks at TED2009, so before it was posted the TED Blog had to snag her for an interview. Spirited as usual, she did not disappoint. Keep reading for answers on what people thought of MakeLoveNotPorn.com, Gallop’s bold position on feminism, her new project IfWeRanTheWorld and […]
John Gerzema says there’s an upside to the recent financial crisis — the opportunity for positive change. He identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.(Recorded at TEDxKC, August 2009, Kansas City, Missouri. Duration: 16:34) Twitter URL: http://on.ted.com/4A Watch John Gerzema’s talk on […]
The TED Blog caught up with ad man Rory Sutherland the evening before we posted his TEDTalk. Drawing on the work of behavioral economists, Nobel Prize winners and others, he talked at length about his personal philosophy of Advertarianism, about President Obama and the healthcare debate, and even threw in some analysis on the future […]
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life. (Recorded at TEDGlobal, July […]
Rives writes in to tells us: “A few months ago a researcher at a French ad company was scouring the web, looking for ‘real people’ who could be featured in a European ad campaign … He comes across my ‘If I Controlled the Internet‘ poem on TEDTalks and figures: This is the guy.” See the […]